Retail Media Sr. Lead

1. ROLE PURPOSE

The Retail Media Sr. Lead is responsible for the execution, optimization, and reporting of retail media campaigns across key e Commerce platforms, primarily Amazon and Mercado Libre.

This role ensures that paid media activations support commercial sell-out objectives by driving traffic, improving conversion, and maximizing return on ad spend (ROAS) during always-on and peak promotional periods.

The position operates within defined brand and commercial frameworks, translating strategy into disciplined campaign execution and continuous performance improvement.

This is a hands-on role for a performance-driven operator who thrives in data, platform tools, and execution excellence.

2. ROLE SCOPE & RESPONSIBILITIES 2.1 Campaign Execution & Optimization

• Execute retail media campaigns across Amazon Advertising (Sponsored Products, Sponsored Brands, DSP where applicable) and Mercado Libre Publicidad.
• Set up, launch, monitor, and optimize campaigns according to approved plans and budgets.
• Adjust bids, budgets, targeting, and creative placements to improve ROAS, CPC, and conversion.
• Ensure campaigns are live and fully operational ahead of key commercial events (Hot Sale, Buen Fin, Prime Day, etc.).
• Monitor daily performance dashboards and proactively flag risks or underperformance.

2.2 Budget Tracking & Financial Discipline

• Track retail media spend against allocated budgets.
• Ensure accurate monthly reconciliation with Finance.
• Monitor performance against ROAS and efficiency targets.
• Recommend budget reallocations based on campaign performance.

2.3 Performance Reporting & Insights

• Deliver weekly and monthly campaign performance reports.
• Analyze retail media dashboards and translate results into actionable insights.
• Track key metrics including ROAS, CPC, CTR, CPA, conversion rate, and attributed sales.
• Support performance reviews with Brand Activation and e Commerce teams.

2.4 Cross-Functional Coordination

• Collaborate with e Commerce Sales to align campaigns with promotional calendars and category priorities.
• Coordinate with content teams to ensure PDPs are optimized before media activation.
• Work with creative agencies to deploy campaign assets on time and according to platform specifications.
• Support retail partner interactions related to campaign execution and reporting.

2.5 Continuous Improvement

• Implement A/B testing on keywords, audiences, and creatives.
• Identify opportunities to improve campaign structure and targeting.
• Stay current on platform updates and retail media best practices.
• Contribute to process improvements within the Mexico retail media workflow.

3. KEY PERFORMANCE INDICATORS (KPIs)

• ROAS achievement vs target by platform and brand
• Campaign launch timeliness (100% on schedule)
• Budget accuracy and spend reconciliation within ±5%
• Month-over-month improvement in CPC and CPA efficiency
• Attributed revenue vs activation target
• Reporting accuracy and on-time delivery
• Platform compliance and zero operational errors

4. QUALIFICATIONS & EXPERIENCE Education

• Bachelor’s degree in Marketing, Business, Communications, or related field.

Experience

• 5–7 years of experience in digital marketing, paid media, or performance marketing.
• At least 2–3 years hands-on experience in retail media (Amazon Advertising and/or Mercado Libre Publicidad).
• Demonstrated experience executing and optimizing paid search/display campaigns.
• Experience managing media budgets and performance reporting.
• Experience in FMCG, CPG, or consumer goods preferred.

5. TECHNICAL SKILLS

• Proficiency in Amazon Advertising Console and Mercado Libre Publicidad.
• Strong Excel / Google Sheets (pivot tables, performance tracking, reporting).
• Familiarity with Power BI or Tableau is a plus.
• Understanding of e Commerce fundamentals (PDP optimization, digital shelf basics).
• Experience with retail media tools (Pacvue, Skai, Intentwise) is a plus.

6. BEHAVIORAL COMPETENCIES

• Strong execution mindset and attention to detail
• Analytical and data-driven decision making
• Results-oriented and performance-focused
• Effective cross-functional communicator
• Agile and adaptable in fast-paced environments
• High accountability and ownership of deliverables

7. WORKING CONDITIONS

• Hybrid role (minimum 3 days per week in Mexico City HQ)
• Flexibility required during major commercial events
• Limited travel (up to 10%)
• Spanish (mandatory), English (bus