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Head of Marketing

hace 1 mes

Ciudad de México, Ciudad de México Ipfdigital A tiempo completo

Head of Marketing

Who are we?

IPF Digital is a Financial Services company part IPF Group and trades as Creditea in México. We provide consumer loans, and our mission is to make life easier by offering simple and personalized financial solutions to everyday Mexicans.

Our organizational purpose is to build a better world through financial inclusion, and we see the role Head of Marketing as being critical in shaping and persevering our organizational culture that is centred around our purpose.

At IPF Digital we are committed to promoting strategies that help us maintain a balance between our personal and work lives, where each of our employees feels motivated and is reflected in business results.

You'll join a highly engaged team ready to help you make your adaptation very easy and simple, and together achieve goals.

The role

Your primary area of focus is to ensure that there is profitable growth of the customer base in line with the business plan, through owning the creation and on-going development of the end-to-end marketing strategy and plan for the digital business. You will work closely with Country Manager, MX leadership teams and IPF Digital Hub marketing teams to develop and execute the brand strategy, driving sales and customer growth through developing and executing a targeted campaign to drive traffic to the web site and working with key external partners to refine our approach. You will be responsible for building effective presence of our brand in social media ecosystem, shaping successful go-to-market of entire product portfolio including lending products, BNPL and Mobile Wallet experience and maximization of the value generated on IPFD customer base.

The responsibilities

  • Working with the Country Manager on marketing sales strategy both in digital and offline channels from the concept to execution.
  • Participating in the development and delivery of the overarching brand strategy, working with the Group marketing team to maximize awareness and brand recognition in the market.
  • Building effective marketing communication through insightful creatives and balanced media mix.
  • Measure and report performance of all digital marketing campaigns and assess against goals by setting clear KPI's and metrics for marketing campaigns.
  • Implement measures to optimize cost of acquisition across all marketing channels while maximizing ROI.
  • Utilize data-driven insights and analytics to continuously refine targeting, messaging and channel allocation.
  • Working in partnership with all affiliates and brokers, managing their performance, and generate new ones.
  • Taking the lead in managing all marketing related partners, agencies and suppliers working across the digital brand.
  • Design and execute customer base activities to maximize generated value on the customer lifetime.
  • Working with the product development functions to ensure availability of right marketing mix in the country.
  • Providing customer insights to UX team in the development of the digital user journey.
  • Define the approach, plan and execute the social media presence for brand building, customer acquisition and relationship.
  • Plan and execute all activities maximizing the competencies and benefits of hub & spoke (matrix) organization setup.
    • Build and lead a high-performance marketing team, fostering a culture of innovation, ownership, collaboration, and accountability.
      • Be a role model for the Digital Marketing Team in Mexico, leading the team by example and taking them to the next step of their careers by providing mentorship and professional development opportunities.

So, what skills, knowledge, and experience do you have?

Skills

  • Results driven; turning insight into action.
  • Proven track record (ideally 7-10 years) in senior marketing roles with focus on digital marketing, preferably within fintech, Insurtech or insurance or financial service.
  • Data mindset is a must, we need the ability to analyze and interpret information.
  • Ability to translate data insights into actionable strategies and optimizations.
  • Partnering and able to influence senior managers and gain buy-in through co-creation for Group projects.
  • Strong interpersonal skills with the ability to deal with colleagues at all levels and across all functions and territories.
  • Strategic mindset with the ability to develop long-term marketing plans aligned with business goals.
  • Strong Financial acumen and ability to forecast, track and report on marketing expenditures and ROI.
  • Ability to thrive in a fast-paced, dynamic environment and adapt quickly in response to market changes or business needs.
  • Experience leading teams through organizational growth and scaling operations.
  • Represent the voice of the customer across the business helping to build in-depth understanding and empathy.
  • Excellent communication skills with the ability to run effective workshops and deliver effective presentations.
  • Digital experience is of paramount importance including the ability to understand all aspects of digital marketing and analysis.
  • Digital strategy development.

Knowledge & Experience

  • Solid knowledge of digital marketing and website analytics tools.
  • Understanding local media landscape and roles of communication channels.
  • Brand health assessment and monitoring.
  • Brand management and campaign execution in online and offline domain
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
  • Understanding emerging digital trends and customer experience.
  • Experience in marketing strategy development, planning and implementation.
  • Fluency in written and verbal business English (Essential)

Qualifications

  • Graduate – BS/MS degree in Marketing or a related field.
  • What we can offer you
  • Work with the best team in a startup environment.
  • Hybrid working model.
  • Work Leave Permissions additional to the Law.
  • Work Life Balance Program with different initiatives.
  • Free Lunch once per week.
  • Various team building events throughout the year.
  • Unlimited online Medical Attention, Psychological and Nutritional Advisory.
  • Self – care.

Sounds good?

If your answer is yes, please send us your CV.

Only short – listed candidates will be contacted. All short – listed candidates will be invited to do an initial online screening as part of the recruitment process.

IPF Digital México is an Equal Opportunity Employer, and we value diversity and inclusion in the workplace. We seek to recruit, develop, and retain the most talented people from diverse cultures, perspectives, skill, and experiences within our workforce.

All employment will be based on merit, competence, performance, and business needs.

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