Brand Analytics Executive

BAT is evolving at pace into a global multi-category business on a mission to decrease the health impact of our industry.

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey

British American Tobacco Mexico has an exciting opportunity for a Brand Analytics Executive in Monterrey.

The Brand Analytics Executive exists to provide the company with continuous, objective, relevant information, analysis, and advice that allows the company to understand the consumers in depth to formulate brand and marketing strategy with a focus on consumer behaviour, data analysis & analytical insights.

They are responsible for analysing purchase information tied to consumers' Loyalty Identification number for retail chains to track individual or aggregate purchase behaviour over time. They will coordinate Loyalty Identification analytics tasks for the organization, including creating effective strategies to collect data, analyse information, monitor key behaviour metrics, and implement analytics solutions for the products or services to shape up a compelling CRM strategy. This role will generate insights and storytelling to guide business decision making.

As part of the GBS B2C Delivery Insights & Reporting Team, you will guide business teams in making decisions with connected data and establish metrics that drive business outcomes.

The role provides objective, timely and relevant market information/analysis to facilitate the decision making of the company, monitor strategy implementation and overall business performance.

• Analyse purchasing behaviour in the consumer DB using SQL to measure the performance of the product portfolio.
• Automate reports through dashboards development or SQL codes to implement alongside the Data Engineering team.
• Generate segments and monitor their performance over time.
• Develop predictive statistical models.

• +2 years of experience attending business reports.
• +1 year of experience with dashboards development.
• SQL Advanced.
• Dashboards Development (Tableau / Power BI / Qlik / Looker).
• Excel Advanced – Vlook Up and Pivot tables.
• English – Fluent, will have daily conversations with the US team.
• Critical thinking.
• Degree in IT / Mathematics / Sciences / Business & Administration.

• We offer a market leading annual performance bonus (subject to eligibility).

• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.

• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.

• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills.

• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.