Content & SEO Growth Strategist (Internal Marketing)

At **Sweat Pants Agency**, we’ve helped build and scale multiple INC #1 fastest-growing companies — from the #1 consumer product in 2020 to the #1 healthcare company in 2022. Our team is driven by curiosity, humility, and a relentless focus on results.Now, we’re turning that same playbook inward. We’re looking for a **Content & SEO Growth Strategist** to own and scale **our agency’s internal marketing** — not client work.This is a hands-on, high-impact role focused on building **Sweat Pants Agency’s organic visibility, inbound leads, and brand authority** through AI-assisted, data-driven content. You’ll use tools like **Meridian**, **SEMRush**, **AdWords**, and **Google Search Console** to identify opportunities, create pillar content, lead outreach, and keep our content ecosystem performing at the top of search results.If you love creating systems that make great content perform — and you want to help a proven agency grow its own brand — this role is for you.**What You’ll Do**:**1. Lead Our Internal Content Strategy**:- Use **Meridian**, **SEMRush**, and **AdWords data** to identify high-impact keywords, topics, and content gaps.- Build a strategic content roadmap designed to capture new search visibility for Sweat Pants Agency.- Create detailed briefs, outlines, and pillar content plans based on data and AI insights.**2. Create and Optimize Content**:- Write (or AI-draft and edit) long-form, SEO-optimized pillar articles — the kind that attract backlinks and rank.- Collaborate with **our design team** to turn content into visual assets: infographics, annotated screenshots, and downloadable checklists.- Partner with **our dev team** to publish optimized pages, implement structured data, and improve site performance.- Ensure all content follows Sweat Pants Agency’s brand voice and narrative standards.**3. Drive Outreach and Authority Building**:- Use **Meridian’s outreach suggestions** to identify partner sites and publications for backlinks and guest placements.- Build relationships with editors, marketing sites, and publications for inclusion or citation opportunities.- Track outreach performance, backlinks, and referral traffic in **Search Console** and **Meridian**.**4. Maintain and Refresh Evergreen Content**: Audit and update content quarterly (e.g., “2025”- “2026”) to maintain accuracy and relevance.- Refresh underperforming content with updated examples, visuals, and keyword alignment.- Keep our content library aligned with current search trends, compliance standards, and industry changes.**5. Measure and Report Performance**:- Track SEO performance through **Google Search Console**, **Analytics**, and **Meridian dashboards**.- Monitor rankings, organic traffic growth, click-through rates, and content engagement.- Share monthly reports on key wins, insights, and optimization opportunities.**Requirements**:**Who You Are**:- 2-4 years of experience in **SEO strategy, content marketing, or organic growth** (agency or in-house experience).- Hands-on with **SEMRush**, **Google Search Console**, and **AdWords keyword tools**.- Comfortable using **AI tools** (like ChatGPT, Gemini, or Meridian) for ideation, drafting, and optimization.- Excellent writer and editor who can make complex topics clear, human, and engaging.- Strategic thinker who sees SEO as a system — connecting research, content, design, and development.- Self-starter who can take ownership, experiment, and drive results with mínimal supervision.**What Success Looks Like**:- Our organic traffic and keyword rankings grow month over month.- Our content becomes cited and referenced by other marketing publications.- We have a repeatable, data-driven internal content system that works.**Our Core Values**:**Stay Curious** — Always learning, testing, and improving.**Stay Humble** — Open to feedback and collaboration.**Own It** — Take responsibility for results, not just tasks.**Be Transparent** — Communicate clearly and honestly.**Be Fearless** — Think creatively and experiment boldly.**Benefits****Why Sweat Pants Agency**:- Join the team behind multiple **INC #1 fastest-growing brands**.- Work with top-tier marketers and creatives from across the U.S.- 100% remote, flexible, and outcome-driven environment.- Collaborative, low-ego culture focused on learning and results.