Search Expert

hace 3 semanas

Guadalajara, México Noralogic A tiempo completo

Overview**Search Expert****Guadalajara, Mexico / Remote.****Contract to Hire****Job Responsibilties:- **- Create a robust on-site search strategy for HP's digital direct business- Own on-site search regionally, contributing to company-wide knowledge by sharing the best practices with the stakeholders- Always ensure best relevancy for the on-site searches- Continuously increase the click through rate and conversion rate for the keywords being searched on the stores- Continuous optimization of the search bar results (pinning, boost, bury, synonyms, popular search keywords, redirects etc.)- Optimization of search result page (SRP) - Facet optimization, product spotlights, category links, promotion banners, campaigns etc.)- Plan and execute upsell & cross-sell campaign on various real estates on the stores by leveraging the tool's capabilities- Work together with e-commerce merchandising teams on a roadmap and create and execute optimization activities- Perform keyword research in coordination with business objectives to optimize existing on-site search experience and define new opportunities- Address paint points for the search keywords and improve the relevancy / results accordingly- Quality control - making sure of the best relevancy and end to end experience (Audit & Analyze)- Provide feedback to merchandising team on the performance of keywords. Recommend plans to improve the click through rate of low performing keywords- Minimize the search result pages with 0 results to avoid exits from the online stores- Communicate performance and initiative status to stakeholders in monthly ??? business reviews- Stay on the top of the trends related to search and on-site search optimization and leverage applicable practices to fuel growth on the HP online store ecosystem- Leverage the tool to personalize on-site search experiences based on user behavior, browsing history etc.ThanksSandip KumarNoralogic Inc.109 East 17th St, Cheyenne WY 82001Call: ,WY, MD, NJ, Noida, Hyderabad*WBE and MBE company*- ISO 9001:2015**WY Top 50 Minority owned growing company*

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