Director, Dtc Mexico

**Values & Innovation**:At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.**Purpose of Role**:- The DTC, Director is a critical member of DTC Leadership Team. She/he is expected to be a leader for the biggest and strategic channel in DTC team to drive revenue, build the brand on Tmall and team culture (in addition to driving Ecommerce channel KPIs). Ecom Channel KPIs include, but are not limited to, revenue, traffic, conversion, AOV, margin, inventory levels, operational KPIs, customer service scores, marketing ROI, CRM members / fan base, content marketing, brand assets (AIPL) etc.The DTC Director is responsible for managing and driving direct revenue in the strategically important in retail and marketplace. This encompasses:- The operational and strategic management of Ecom platform (including Ecom flagship store and running category store)- The development of new concept store in Ecom platform- Responsible for the Retail business strategy in Mexico.**Your Impact**:- Strategy (20%)- Define the 3-5 years’ strategy in Retail & Ecom to support fast growing business and team- Strategically set the planning of normal sales and big campaigns- Partner with Merchandising planning team on Retail & Ecom product planning, tiering, and pricing strategy- Leverage and maximize the resource of Retail & Ecom platform to increase the brand awareness- Set Retail & Ecom Marketing matrix to drive the revenue growth and brand assets- Development of Retail & Ecom Channel Business Plan, including volume and sales forecasts, investment/budget needs for brand building and end-consumer activation, P&L. Definition of respective KPIs and tracking tools.- Digest and output the platform, sports industry consumer and product trend and provide them to cross functional team to build business planDriving Revenue (50%)- Manage and lead DTC team to execute the commercial calendar to drive the revenue- Project owner for big campaign such as D11/June 18/Super Brand Day- Manage DTC vendors from TP to marketing agencies, etc. to drive higher performance and operation efficiency.- Own DTC budget to improve acquisition traffic, conversion rate and retention rate and marketing ROAS (return on advertising spending)- Aligning with Marketing Team the role of platform for brand building activities. Define respective Marketing plans and budgets.- Develop initiatives for online sales expansion through strategic cooperation- Manage the relationship with different DTC functional team (category, marketing, merchandising and Customer Service, Strategy, etc) to elevate the brand in the platform and generate sales- Fast response to DTC new product/function to catch the business opportunity- Lead the team keep optimizing Retail stores & Ecom content presence to improve onsite conversion rate- Partner with analytics team on financial forecasting and budget planning- Assist other function teams on other cross-functional projects assignedElevating Brand (15%)- Initiate key brand campaigns on Retail & Ecom channels to drive brand awareness- Corporate with other functions to develop brand’s CRM programs in Retail & Ecom to elevate the consumer journeyInspiring The Team (15%)- Lead DTC Channel team to motivate and coach them to achieve targets and improve performance.- Streamline the internal process between the internal teams to drive the communication efficiency and effectiveness- Work closely with HRBP to build solid talent plan with proper succession in place- Build strong culture within the team**Qualifications**:- Bachelor's degree with typically 12 years of relevant experience OR Master's degree with typically 10 years of relevant experience OR Typically 16 years of relevant experience without degree**Location**:- ** Location**: This individual must reside within commuting distance from our **Mexico City**office.- ** Return to Work Designation**:3**days week in-office, the remainder of work week remote.- ** Travel**: According to company needsLI-SV2LI-Hybrid**Relocation**:- No relocation provided**Our Commitment to Diversity**: