Gerente De Trade Marketing

Our client, a leading player in the Bienes de consumo masivo (FMCG) industry, is seeking a dynamic and strategic Gerente de Trade Marketing to join their team in Tlalnepantla, State of Mexico. This role is crucial for driving brand visibility and sales performance at the point of purchase. You will be responsible for developing and executing effective in-store marketing strategies, managing promotional activities, and strengthening relationships with retail partners across various channels. The ideal candidate will possess a deep understanding of the FMCG retail environment, a creative approach to marketing, and a proven ability to influence consumer behavior at the point of sale. This is a key position within our client's commercial strategy, contributing significantly to brand growth and market penetration in a highly competitive FMCG landscape.

Our client, a leading player in the Bienes de consumo masivo (FMCG) industry, is seeking a dynamic and strategic Gerente de Trade Marketing to join their team in Tlalnepantla, State of Mexico. This role is crucial for driving brand visibility and sales performance at the point of purchase. You will be responsible for developing and executing effective in-store marketing strategies, managing promotional activities, and strengthening relationships with retail partners across various channels. The ideal candidate will possess a deep understanding of the FMCG retail environment, a creative approach to marketing, and a proven ability to influence consumer behavior at the point of sale. This is a key position within our client's commercial strategy, contributing significantly to brand growth and market penetration in a highly competitive FMCG landscape.

• Develop and implement comprehensive trade marketing strategies to support brand objectives and drive sales at retail.
• Plan and execute in-store promotions, merchandising initiatives, and point-of-sale (POS) materials.
• Analyze trade spending effectiveness and optimize investments to maximize ROI.
• Collaborate closely with sales teams to align trade marketing initiatives with sales objectives and key account strategies.
• Manage relationships with retailers, distributors, and advertising agencies to ensure successful program execution.
• Monitor market trends, competitor activities, and consumer behavior at the point of purchase.
• Develop compelling presentations and reports to communicate trade marketing plans and performance to senior management.
• Ensure brand consistency and visual merchandising standards across all retail touchpoints.
• Identify opportunities for innovation in shopper marketing and point-of-sale activation.
• Manage the budget for trade marketing activities, ensuring efficient allocation of resources.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in trade marketing or brand management, specifically within the Bienes de consumo masivo (FMCG) sector.
• Proven track record of developing and executing successful in-store and shopper marketing campaigns.
• Strong understanding of retail channels and FMCG distribution networks in Mexico.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong communication, presentation, and negotiation skills.
• Ability to work effectively with cross-functional teams, including sales and marketing.
• Proficiency in POS analysis and retail data interpretation.
• Creative mindset and a passion for driving retail execution excellence.
• Residency or willingness to relocate to Tlalnepantla, State of Mexico.

Our client offers a competitive salary, comprehensive benefits package, performance-based incentives, and opportunities for professional development and career advancement. You will have the chance to work with a dedicated team and make a direct impact on the success of well-known consumer brands at the retail level. Join a dynamic FMCG company and contribute to shaping impactful in-store experiences for consumers in Tlalnepantla. We provide a challenging and rewarding work environment with continuous learning opportunities.

Our client, a leader in the Bienes de consumo masivo (FMCG) industry, is seeking a dynamic and strategic Gerente de Trade Marketing to drive point-of-sale success in the Naucalpan, State of Mexico region. This role is essential for developing and implementing effective in-store marketing strategies that enhance brand visibility, drive sales, and strengthen relationships with retail partners. You will be responsible for planning and executing promotional campaigns, managing merchandising i