Gerente Segmentación y Fde Corporativo

**Fecha**:5 may. 2025**Ubicación**: MX**Empresa**:Arca Continental, S.A.B. de C.V. P**Our company****Arca Continental** produces, distributes, and sells beverages under The Coca-Cola Company brand, as well as snacks under the brands of Bokados in Mexico, Inalecsa in Ecuador and Wise and Deep River in the U.S.With an outstanding history spanning more than 99 years, **Arca Continental**is the second-largest Coca-Cola bottler in Latin America and one of the largest in the world. Within its Coca-Cola franchise territory, the company serves over 123 million consumers in northern and western Mexico, Ecuador, Peru, northern Argentina, and southwestern U.S. The Company is listed on the Mexican Stock Market under the ticker symbol "AC".**Summary**Design, implement, and oversee strategies to optimize brand execution in the Modern Trade channel across all countries where Arca Continental operates, ensuring the achievement of commercial and profitability goals.**Position Mission**Define and manage the strategies and initiatives related to segmentation, Perfect Store (Foto de Éxito), and market audits across all countries where Arca Continental operates, ensuring top-quality market execution through best internal and external practices, continuous digitalization, and a focus on profitability and leadership at the point of sale.**Key Responsibilities**- Define the commercial segmentation strategy for all channels, aligning variables such as size, subchannel, and outlet potential to enable personalized and efficient market execution.- Design and lead the PICOS strategy, ensuring its proper definition, implementation, digital evolution, and alignment with brand and commercial priorities across countries.- Establish and manage an internal market audit model, providing agile, high-quality insights to strengthen commercial processes, segmentation, and tactical decisions.- Implement digital commercial tools for segmentation, auditing, and Perfect Store processes, leading technological innovation within the sales execution processes.- Coordinate performance management (ICE, profitability metrics, other KPIs) to evaluate the efficiency and business contribution of implemented strategies.- Collaborate with internal teams (Sales, Channels, RTM, Procurement, IT) and external partners (Suppliers, Coca-Cola Company) for the effective definition and execution of assigned strategies.- Lead multidisciplinary teams of specialists in segmentation and execution, promoting their development and ensuring the achievement of business results.- Supervise the commercial strategy and control of our commercial assets to develop capabilities across all AC operations.- Lead the continuous customer monitoring strategy for decision-making and action execution across all business units.**Qualifications and Requirements**- Master’s degree in Industrial Engineering, Business Administration, or Marketing.- Advanced English (reading, writing, and speaking).- Minimum 7 years of leadership experience in sales, marketing, or commercial management roles.- Strong expertise in customer segmentation, market research, execution development, and customer programs.**Desired Characteristics**- Proficiency with segmentation, and audit.- Experience implementing customer loyalty or development programs.- Certification in Revenue Growth Management or Data Analytics.- Experience in RTM or service models.**Our commitment**Arca Continental is an Equal Opportunity Employer. Hiring decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity, age, disability, protected veteran status or other characteristics protected by law.