Senior Business Analytics

Hace 19 horas

méxico, baja california Omnicom Media Jornada completa

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Bachelor´s degree in Mathematics, Economics, Marketing, Industrial Engineering, or a related field
3-4 years of experience in analytics within advertising, management consulting, marketing or digital consulting.
Knowledge of agency media planning and execution.

Required skills

Experience managing brand lift studies from survey design through data collection and analysis.
Experience using Datorama or other business intelligence tools. Comfort with media platforms and web analytics platforms including Adobe Analytics, Facebook Ads Manager, search platforms and programmatic DSPs.
Advanced Excel skills including VLOOKUP, classification tables and pivot tables. Working knowledge of Python preferred..

Technical knowledge

Knowledge of marketing analytics and data including attribution modeling, marketing mix modeling, cookieless technology, first party and third party data, brand lift studies, aggregated data and user level data.
Strong analytical and critical thinking skills. Ability to identify and clarify strategic and operational issues related to data and analytics and drive those issues to resolution.
Understanding of audience based marketing and data driven advertising.
Experience managing brand lift studies from survey design through data collection and analysis.

Responsibilities

Build a deep understanding of each client’s strategic issues, priorities and competitive position.
Support measurement plan development for cross channel campaigns. Show clear understanding of KPIs for each channel and the role each channel plays in the funnel.
Manage projects with strong organizational skills and a process driven mindset. Deliver work on time and with high quality.
Build and present media performance reports and points of view to clients with confidence across phone, video and in-person settings.
Design and measure A/B tests and incrementality tests. Define hypotheses. Communicate the impact of results. Use learnings to shape media test roadmaps and strategies.
Contribute to consumer segmentation and audience identification work.