Marketing Manager

hace 4 semanas

Tlahuac, México Unilever A tiempo completo

We are Chefs Supporting Chefs, #stronger together as one team with one goal, supporting each other and our customers to thrive and grow.We are proud to be part of Unilever, a truly global business, known for great purposeful brands and vision to make sustainable living commonplace. As the dedicated foodservice business of Unilever, we lead the B2B industry in providing professional high quality food ingredients, value adding services and expert culinary support. We operate in over 70 countries.We outgrow our competition thanks to our powerful purposeful brands such as UFS, Knorr, Hellmann’s and The Vegetarian Butcher and talented entrepreneurial people. We spearhead digital innovation, guided by data-driven trends and insights, to build perfect experiences for our customers.Unilever Food Solutions is an inspiring global company made up of talented, diverse professionals who are truly passionate about the people we serve and provide the expertise to meet their needs. In this positive and open culture to ‘Support, Inspire and Progress’, we empower our people to make a 'bigger difference' at every level in the organization.And it’s an exciting time to join Unilever Food SolutionsMAIN PURPOSE OF THE JOB:Attracts customers by creating and delivering valuable content and experiences tailored to them. Forms connections that our customers are looking for and solves their problems. Gains valuable insights on the end-to-end customer experience and drives growth strategies for UFS.WHAT YOU WILL DO:Leads Non-Innovation Projects Develops UBER Selling Stories, Killer Recipes, Killer Demos and Sampling for existing Top10. Leads S&OP process to accomplish OG target Defines OG Cycle Calendar Responsible for pricing inputs Leads Loyalty Platforms for operators Media Plan/ BMI efficiency/ PR/ SEO comm. strategy Creates all digital content to go alongside innovations content Monthly SC- Feedback Creates online & offline activations Leads OCTs Work Full P&L management Co-creates JBPs customized campaigns national and regional chains that not innovation. KPIs ManagementPenetration, TurnoverCustomer-centric performance indicatorsof digitally engaged operatorsLeads (volume + efficiency + quality)Conversion rate across the Operator LifecycleWebsite engagement metricsWHAT YOU´LL NEED TO SUCCEED:Strategic: Develops strategy to drive growth & customer delight Business Acumen: Deep understanding of sales/marketing funnels, operator lifecycle & marketing automation journeys Customer Centricity: Deep understanding of customer buying journeys & filtering all business decisions through the eyes of our customer Creative & persuasive content creation & distribution across a variety of digital channels Performance measurement & analysis both online & offline Project management & process management A digital expert in traffic generation, lead management,content marketing/inbound marketing, conversion optimization, SEO, marketing automation & social media mkg Tools to masterSense Data Tool like Marketo (simple & advanced campaigns)AEM (including Adobe Assets)Google AnalyticsFacebook Business Manager (managed by Local Agency)Hotjar/Adobe TargetSEM Rush (tbc)

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