Marketing Analyst Staff, Paid Media

**Company**: Qualcomm Intl Inc., Mexico Branch Office**Job Area**: Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing Analysis**General Summary**:We are seeking a talented Marketing Analyst to join our analytics team. In this role, you will play a crucial part in building robust reporting capabilities that help us understand and optimize the performance of our global B2C and B2B campaigns.This data-driven and hands-on position requires close collaboration with internal teams and agency partners to enhance our paid media measurement.**Key Responsibilities**:Campaign Reports:- Develop and maintain comprehensive dashboards and summary presentations for full-funnel campaigns, providing insights aligned with business objectives.- Present bi-weekly optimization updates and monthly campaign performance reports to internal teams, highlighting overall performance and variances from targets.- Integrate paid media data into quarterly 360-degree campaign reports for marketing executives.- Create and manage paid dashboards for campaigns, business units, and channels in Datorama to facilitate self-service for stakeholders.Campaign Optimization:- Measure, significance test, and report on results of A/B testing including ad copy, formats, landing pages, and audiences and recommend campaign enhancements.- Translate complex data into clear, actionable recommendations for the paid media team and agency partners.- Collaborate with data scientists and research teams to analyze the broader brand impact, including attribution, ROAS, and ROI.Data Management:- Establish and enforce standards for paid data files received from ad platforms and partners.- Ensure data integrity by maintaining clean, organized datasets with accurate campaign naming conventions and correctly implemented tags.- Document and maintain processes for data enrichment and a comprehensive data dictionary.Please submit your resume in English.This role is officed based in Mexico City and will require the ability to travel to the U.S. on a bi-annual basis.**Minimum Qualifications**:- Bachelor's degree and 3+ years of Business Administration/Management, Marketing, or related work experience.ORAssociate's degree and 5+ years of Business Administration/Management, Marketing, or related work experience.ORHigh School Diploma or equivalent and 7+ years of Business Administration/Management, Marketing or related work experience.- Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.**Preferred Qua**lifications**:- Advanced communication skills in English- Bachelor's degree.- 3+ years of experience in paid media measurement.- Hands-on experience in mining paid media data for insights.- Proficiency in SQL and/or Python.- An analytical mindset with the ability to innovate and improve campaign performance and business impact.- Advanced skills in managing and analyzing large datasets for insights across both B2C and B2B campaigns.- The ability to see the big picture and uncover deeper trends and insights beyond basic descriptive analytics.- Experience with tools such as Tableau, Salesforce, Datorama, Adobe Analytics, and/or AWS.- Knowledge of attribution, incrementality, and how to align paid media strategies with overall marketing goals.- Professional presence and excellent communication skills to effectively convey insights to all levels of the organization.- Self-motivated, responsible, and capable of working independently and in global teams.Qualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law.If you would like more information about this role, please contact Qualcomm Careers.