Market Research Coordinator

hace 11 horas

Ciudad de México Ford de México A tiempo completo

The Market Research Coordinator is responsible for planning, coordinating, and overseeing market research studies aimed at gathering strategic insights on consumers, competitors, and industry trends. Their work supports data-driven decision-making within the marketing and commercial teams by analyzing both quantitative and qualitative data and preparing reports that inform product development, brand positioning, and commercial strategies.At Ford Motor Company, we believe freedom of movement drives human progress. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career and help us define tomorrow’s transportation.- Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Sociology, or a related field.- A Master's degree or postgraduate studies in Market Research, Consumer Insights, or Data Analytics is a plus (preferred)- 3-5 years of relevant experience in market research, consumer insights, or business intelligence.- Prior experience working with or managing external research agencies is preferred.- Proven experience in interpreting and presenting quantitative and qualitative research findings.- Proficiency in research and data analysis tools (e.g., SPSS, R, Python, Tableau, Power BI, Excel).- Familiarity with survey platforms (e.g., Qualtrics, SurveyMonkey) and syndicated research databases (e.g., Nielsen, Kantar, JD Power).- Excellent written and verbal communication skills in English- Detail-oriented with strong organizational and project management capabilities.- Ability to manage multiple projects simultaneously under tight deadlines.- Knowledge of industry trends and market dynamics in the relevant sector (e.g., automotive, FMCG, technology).- Understanding of data privacy and ethical standards in market research (e.g., GDPR compliance).- Market Research Studies Supervision: Coordinate and oversee market research projects (both quantitative and qualitative), ensuring objectives, timelines, and quality standards are met.- Vendor Management: Manage relationships with external research agencies, reviewing deliverables, methodologies, and outcomes to ensure relevance and accuracy.- Data Analysis and Interpretation: Analyze research results to identify key insights, market trends, consumer behavior patterns, and business opportunities.- Preparation of Executive Reports Develop clear and concise reports for senior management, marketing, product, and sales teams to support strategic decision-making.- Support in Designing Ad Hoc Studies: Design and coordinate custom (ad hoc) studies based on business needs, including defining objectives, methodologies, and scope.- Monitoring of Key Performance Indicators: Track KPIs related to customer satisfaction, brand positioning, market share, and other relevant metrics.- Cross-functional Collaboration: Work across departments—marketing, sales, product, and finance—to align research initiatives with business goals.- Databases and Historical Records Management: Maintain updated databases and archives of past research studies to enable easy access and longitudinal analysis.- Competitive and Market Intelligence: Continuously monitor the market landscape, emerging trends, and competitors, providing timely alerts or intelligence reports.- Quality Assurance and Ethical Compliance: Ensure that all research activities comply with ethical standards, data privacy regulations, and internationally recognized methodological guidelines.

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