Strategic Marketing Manager-new Energies

hace 3 semanas


Ciudad de México Rockwell Automation A tiempo completo

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us**Job Description**:You will be responsible for managing the development of marketing strategy and programs to maximize customer demand and sales growth for Rockwell Automation's new energy and chemical segments. The position works for the Global Industry Strategy and Marketing Director for Process Industries and collaborate with multiple internal organizations and professionals at various levels, globally, including: Regional Sales & Marketing, Industry Teams, Business Units and Marketing Function.**SUMMARY OF RESPONSIBILITIES**- Develop strategies with the Global Industry Team, Regional Marketing, Marketing Communications and Strategy/Marketing Director of Process Industries for Rockwell Automation to drive sales and profit for the new energy and chemical markets. This will be enabled though personal extensive knowledge of the Industry, customer needs, market trends, customer/market segmentation, and external environmental trends.- Partner with important partners to leverage a range of qualitative (observational research, customer interview, sales feedback, etc.) and quantitative (analytics, market research, surveys etc.) to deeply understand, articulate and prioritize the needs and opportunities of industry and strategic customers.- Establish and direct relationships with RA Business Units, sales, solutions and services to guide solution development and deployment.- Collaborate with other industry SMMs to identify common customer needs across multiple industries that can be leverage for faster to market solutions and thought leadership.- Responsible for on-going Industry proof points, including campaign material, collateral for trade conferences and sales enablement support such as Industry demo's and sales support material. This is accomplished by developing an understanding of Rockwell Automation technology, solutions and services.- Accountable for overall budget facilitation and reports, as allocated to these specific industry segments.- Develop and execute plans with Portfolio Marketing to grow share with major project launches within Industry Marketing across all regions.- Partner to improve the product portfolio to develop product lines considering regional customer,, pricing, supply chain, and regulatory dynamics.- Help with the develop of the Rockwell Automation Industry Marketing Strategy (MSP) and Business Strategy Review (BSR) that drive company strategy from Horizon 0 through Horizon 3 opportunities.- Connect with customers directly and indirectly to develop relationships and learn of coming trends and translate into future investment opportunities**EXPERIENCE and EDUCATION REQUIREMENTS**- Bachelors of Science degree preferably in engineering, MBA is of benefit.- At least 5-10 years of marketing experience in Industry Marketing or End User/OEM Marketing/Strategy Development Roles- Extensive experience in the target industries.You will report to the Director, Industry Strategy &Marketing**What We Offer**:Our benefits package includes- Comprehensive mindfulness programs with a premium membership to Calm- Volunteer Paid Time off available after 6 months of employment for eligible employees- Company volunteer and donation matching program - Your volunteer hours or personal cash donations to an eligible charity can be matched with a charitable donation.- Employee Assistance Program- On-demand digital course library for professional development... and other local benefits- Rockwell Automation's hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office. _- We appreciate the unique cultural pattern and variety of experiences in each of us. We invite all who want to join and change the world of Our organization. _LI-HybridLI-RG01Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.


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