Global Outbound Marketing Specialist

hace 1 semana


Ciudad de México Rockwell Automation A tiempo completo

The key outputs of this role include:- Work with global marketing team to operationalize our ABM program tactics and nurturing strategy- Support our ABM and operationalize our channel promotion- Develop and deploy our global webinar strategy to ensure maximum impact and customer engagement- Utilizing Eloqua and our CDP develop support and operationalize targeting criteria for our programs- Work with 3rd Parties and/or agencies to co-create demand-based promotion- Drive our channel marketing strategy and performance- Focus on ABM program development to support our cross-sell/upsell initiatives- Utilize digital platforms such as Linkedin and programmatice to generate targeted engagement- Regularly work with our regional marketing teams to support regional marketing promotion activity, share content strategies, tactics.- Support content and communication strategies, review content success from our global and regional campaigns.- Ensure layout, imagery, copy is unified, represents Rockwell’s brand.- Working with our lead management team constantly evaluate our targeting to ensure optimum lead quality- Working with our Analytics team produce timely program reporting- Provide training and onboarding to global and regional team members where appropriate- Generate documentation and best practicesQualifications:- Bachelors degree in marketing, business or related field- 3+ years experience in marketing operations role- English and Spanish Conversational Portuguese is a Plus- Experience in supporting a global organization- Experience in using MAPs (Eloqua preferred)- CDP knowledge and experience advantageous- Certified in Google Ads, Linkedin Marketing preferred- Proficient on webinar platforms (Intrado preferred)- Project and/or program activation experience- Global mindset and appreciation and respect of different cultures- ABM program experience a must 1:1 1:fewThIs position can be based in any Country in Latam, remote postionLI-RG01LI-Remote


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