(Cen) Insights

hace 1 semana

Saltillo, México CEMEX A tiempo completo

Responsible for identifying market trends, analyzing stakeholders’ behavior and preferences, and providing strategic insights to drive brand equity and growth for Cemex brand portfolio**Main Responsibilities**:- Coordinate research to identify key trends, stakeholders’ behaviors, and preferences that impact Cemex's brand equity and growth opportunities.- Measure the global brands’ equity evolution and the performance of global campaigns.- Track competitors’ brand strategies, corporate programs, communications, and products.- Analyze data from various sources, including market research studies, social media, and sales data, to develop insights that inform strategic decision-making.- Provide recommendations to cross-functional teams on brand positioning, messaging, and marketing strategies based on consumer insights and market trends.- Monitor and track brand equity metrics, such as awareness, perception, and loyalty, and provide recommendations on improving and maintaining Cemex's brand equity.- Collaborate with external research partners to design and implement market research studies to gather consumer behavior and preferences insights.- Develop and deliver presentations to senior management and cross-functional teams that communicate insights and recommendations to drive brand equity and growth.- Perform ad-hoc research (from internal and external audiences) on critical global projects**Position Challenges**:- The marketing landscape is constantly evolving, and staying up to date with the latest market trends and consumer behaviors can be challenging.- Communicating complex insights and recommendations to stakeholders who may not have the same level of expertise can be challenging.- Work with external research partners to gather insights on consumer behavior and preferences in a timely and cost-effective manner and maintain the quality of the research output.- Identify the right metrics to measure brand equity and track changes over time, and provide insights and recommendations based on these metrics.**Qualifications**:- Bachelor's degree or equivalent in Marketing, Business, or related disciplines. A Master's degree will be a plus.- 5+ years of experience in market research, consumer insights, or brand management.- Strong analytical skills and experience with market research techniques and tools.- Excellent communication skills and ability to develop and deliver effective presentations to senior management and cross-functional teams in English and Spanish.- Strong project management skills and ability to manage multiple projects simultaneously.- Demonstrated ability to work collaboratively with cross-functional teams within the company.**Internal/External Relations**:INTERNALCemex Branding Network (colleagues from communication and marketing functions at BUs worldwide)EXTERNAL- Branding and equity research consultants- Market research agencies**CEMEX Diversity and Inclusion Statement**:At Cemex, we recognize the diversity of the world in which we live and in which we do business. We respect diversity, we address the inclusion and non-discrimination of any talented person, regardless of gender, physical ability, age, sexual orientation, culture, ethnicity, religion, political affiliation, marital status, pregnancy / maternity / paternity and nationality. We promote a culture of equity for the construction of a sustainable business and the well-being and development of Cemex employees.

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