Director Digital Strategy

hace 2 días

Ciudad de México Coca-Cola A tiempo completo

We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better. As a Digital Strategy & Execution Director, you will be instrumental in designing and implementing a cohesive digital narrative for the Latin America Operating Unit (LAOU). Your role will ensure a unified digital strategy across the network, lead digital business performance tracking and insights, and communicate business impacts to stakeholders. Your focus on accelerating performance in various zones will drive significant growth and innovation within the organization._**What You’ll Do for Us**- Develop and integrate a comprehensive digital strategy aligned with Annual Business Plans (ABP), Long Range Plans (LRP), and Moonshots.- Create and disseminate learning papers to share digital knowledge and best practices across the network and system.- Prepare materials for key strategic meetings of our senior stakeholders (Top to Top with Bottlers, LATAM Business Reviews, etc).- Oversee digital business performance by integrating key business performance metrics (dashboards from B2B/B2C data), and managing monthly performance communications, conducting analyses, and preparing quarterly papers for investors.- Provide actionable digital business insights and competitor analysis to inform strategic decisions.- Accelerate performance in the zones by tracking quarterly progress and identifying opportunities for improvement.- Champion the implementation and tracking of Objectives and Key Results (OKRs) to ensure alignment and achievement of strategic goals of the team.**Qualifications & Requirements**- Fluent English and Spanish. Portuguese is a plus- +10 years of professional experience- Extensive experience in digital strategy development and execution, with a proven track record of driving business performance.- Strategic Thinking. Ability to identify and solve ambiguous problems. Ability to understand complex data, convert to insights, understand business implications- Data-Driven Decision Making: Proficient in analyzing data and generate insights to inform strategic data-driven decisions.- Solid business acumen skills, Analytical rigor: balance quantitative and qualitative- Excellent communication and presentation skills, with the ability to effectively convey complex information to stakeholders.- Proficiency in data integration and dashboards used for performance tracking and analysis.- Strong understanding of competitive analysis and market trends.- Ability to work collaboratively with cross-functional teams and lead initiatives across different zones.**What We Can Do For You**- ** Iconic Brand**: Work on the most recognized brand in the world and be part of developing the brands next chapter.- ** Exposure to World Class Leaders**: Availability to global leaders that will expand your network.**Skills**Influencing; Strategic Thinking; Relationship Building; Business Performance Review; Tactical Planning; Key Performance Indicators (KPI); Data Reconciliation; Data Reporting; Professional Presentation; Competitor Analysis; Storytelling; Communication; Stakeholder Management; Business Performance Analysis; Analytics Insights; Strategic PlanningAnnual Incentive Reference Value Percentage:30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

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