Senior Manager Channel Execution Nutrition

hace 2 semanas


Tlahuac, México Coca-Cola A tiempo completo

Embark on a career journey with Coca-Cola, a global icon that's more than a beverage company - it's a platform for innovation, a catalyst for community initiatives, and a beacon for positive change. We're currently seeking a Customer & Commercial Leadership Lead, a role that offers the unique opportunity to shape the commercial landscape of our company. If you're a strategic thinker with a passion for driving business growth, enhancing customer satisfaction, and leading the charge in modern trade channel strategies, this role is your chance to make a mark. Join us and play a pivotal role in steering the commercial success of a brand that's recognized and loved worldwide.**What You'll Do for Us**:- Tailoring and implementing the OU strategies and picture of success to the for the Zone.- Implementing strategies and solutions to accelerate expansion/impact of commercial assets and establish performance tracking systems to advance execution with focus on picture of success implementation.- Working closely with the Bottlers to improve internal processes, support tools implementation and RTM revisions, to maximize speed and effectiveness of company's response to changing market conditions and enhance go-to-market.- Partnering with Channel Strategy teams to support key initiatives executing, amplifying them through digital and e-commerce business.- Tracking channel main indicators reviewing business performance, and designing impactful actions to improve it, when results are below targets. Continuously sharing information, insights, and knowledge with the Coca-Cola brand teams and developing platforms to materialize those insights into actions.**Qualifications & Requirements**:- A University Degree (Bachelor) or equivalent experience in Industrial Engineering, Business Administration, or a related field.- At least 5 years of experience in commercial execution in modern trade channel.- Problem-solving mindset with strong analytical skills, and a good working knowledge of digital solutions and machine learning models.- Outstanding influencing skills and cross-functional collaborative working standards.- Highly developed leadership and influencing skills.- Strong combination of strategic thinking, analytical expertise, problem-solving mindset, and the ability to build up simple plans that can be easily understood by frontline salespeople and customers.- Ability to drive cross-functional support and cross-system alignment, to ensure that Commercial Execution concepts and programs are embedded in channel strategies, customer programs, and execution plans to ensure effectively deployment in each market.**Focus, Scope, & Impact**:- Develop national-level commercial strategies and plans for NCB (Non-Carbonated Beverages) portfolio categories within the self-service, convenience stores, and pharmacy channels.- Plan and guide the development of the annual Business Plan (BP), identifying trends among buyers, clients, and competitors.- Craft execution guidelines for the Front-Line Sales Execution (FDE) of NCB categories (Hydration/Nutrition) that effectively capture market strategies and opportunities.- Support business relationships with clients to ensure the continuity of business strategies.- Provide channel/category execution and performance information to the Commercial and Marketing teams to aid decision-making and action planning.- In collaboration with Revenue Growth Management (RGM), define the channel-format-client portfolio based on shopping missions/consumption occasions.- Facilitate collaborations for DME (Designated Market Expenditure) Trade investments.- Define and collaborate with the Latam CCL (Coca-Cola Latin America)/Marketing team on trade activities for the categories.- Develop the channel toolkit, including consumer, brand, and category components.- Conduct monthly reviews of channel guidelines for success stories and annual updates in the ICE.- Collaborate in identifying white spaces for proposal development in Q1 and Business Plan strategies.- Coordinate marketing activities with TetraPak and Sig for the acquisition of Funds.- Verify with suppliers the executed activities for Tetra Funds.**KEY SUCCESS PARAMETERS****Experience**- Bachelor’s degree in Marketing, Business Administration, Industrial Engineer, Finance, or related field required- 5+ years of experience in Commercial Execution, Market Development and Channel Strategy.- Problem solving mindset with strong Analytical Skills, and a good working knowledge of digital solutions and machine learning models.- Outstanding influencing skills and cross-functional collaborative working standards.- Deep understanding of Value Chain concept.- Ability to motivate and work well with diverse, global, and cross functional teams.**Work Focus**- This role requires robust Commercial Execution and Bottlers Operation understanding, and a very solid system experience to work in collaboration with different stakeholder



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