Digital Marketing and CRM Sr. Analyst
hace 3 semanas
Why GMF?:GM Financial International Operations conducts business in Latin America and China. International Operations offers a wide range of wholesale and retail automotive financing products to dealers and their customers. The strength of the international business lies in its ability to tailor its products to meet unique dealer needs, consumer preferences and national requirements in local markets. Latin American country operations include Brazil, Chile, Colombia, Mexico, and Peru.About the role:The **Digital Marketing and CRM Sr Analyst** is responsible to coordinate and develop campaigns, initiatives and/or tools for quality Lead generation and convertion. This role is responsible ofdefining the strategy and audience profiling to obtain quality leads.What you need:- Completed Bachelor’s Degree- +2 Years of experience in administrative, marketing and/or commercial roles.- Database management: proficient skills in tools such as Excel, Power BI, Tableau, Python, Adobe CRM Management, Sales Force and/or others.- Strategic, analytical, creative thinking, meticulous, observant and detail-oriented.- Proficient oral and written communication skills in Spanish and English.- Teamwork and collaborative attitude.- Highly responsible and proactive attitude.- Customer focused.- Microsoft Office Skills.What you will be doing:- Develop the joint strategy with GMM to capture leads in digital campaigns and impulse the user’s traffic to Web sites and the Web Calculator: social media and Google Ads.- Develop and execute CRM Conversion Leads programs: Loyalty program to generate customers for life; and Dealer consulting to monitor, support and generate personalized commitments from Dealers about lead conversion.- Generation of different databases for campaigns.- Generation and analysis of results for continuous improvement of campaigns: % Open, % Click to rate, Impressions, % Conversion Rate, Sales volume etc.- Manage and improve the Dealers digital portal including the Quotation System for the sales force.- Support the Customer Service team to improve data quality of our customersWhat we offer:At GM Financial we want you to be the most authentic version of yourself. We take care of your work-life balance by programming wellness and integration activities, where you will strengthen your relationships with peers and contribute towards the development and wellbeing of your community, while providing you with a competitive salary and benefits. Some of our global benefits include Extended Maternity & Paternity Leaves, Personal Days & Community Investment hours.Mexico: Additional benefits include Medical Plans, Profit Sharing, Life Insurance, Savings Fund & Pension Plan and others.LI-MONDisclaimer: Mexico - GM Financial is an Equal Opportunity Employer and is committed to diversity and inclusion at every level of our organization. We do not discriminate against any applicant or employee based on race, color, age, gender, marital status, national origin, religion, sexual orientation, gender identity, veteran status, disability, or any other that undermines human dignity and aims to nullify or impair people´s rights and freedoms.
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Senior Analyst, Digital Marketing Martech
hace 3 semanas
Monterrey, México Whirlpool Corporation A tiempo completoCareer Opportunities: Senior Analyst, Digital Marketing Martech (66217)Requisition ID66217-Posted -Monterrey BSC WMEXABOUT WHIRLPOOL CORPORATIONWhirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful...
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Senior Analyst, Digital Marketing Martech
hace 3 semanas
Monterrey, México Whirlpool Corporation A tiempo completoCareer Opportunities: Senior Analyst, Digital Marketing Martech (66217)Requisition ID66217-Posted -Monterrey BSC WMEXABOUT WHIRLPOOL CORPORATIONWhirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful...
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Senior Analyst, Digital Marketing Martech
hace 2 semanas
Monterrey, México Whirlpool Corporation A tiempo completoCareer Opportunities: Senior Analyst, Digital Marketing Martech ******)Requisition ID*****-Posted -Monterrey BSC WMEXABOUT WHIRLPOOL CORPORATIONWhirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands.The company is driving meaningful...
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CRM & Digital Marketing Manager
hace 2 semanas
Monterrey, México GM Financial A tiempo completoOverview:**Location**: Monterrey, MX**Responsibilities**:- Development of CRM as a new Sales Channel.- Execution and deployment of all CRM strategies: Conquest, Loyalty / Retention and Re-Conquest.- Project Management activities for new campaigns and CRM projects.- Execute CRM Loyalty Program to drive customer retention.- Execute and deploy CRM Campaigns...
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Crm & Digital Marketing Manager
hace 2 semanas
Monterrey, México Gm Financial A tiempo completoOverview:**Location**: Monterrey, MX**Responsibilities**:- Development of CRM as a new Sales Channel.- Execution and deployment of all CRM strategies: Conquest, Loyalty / Retention and Re-Conquest.- Project Management activities for new campaigns and CRM projects.- Execute CRM Loyalty Program to drive customer retention.- Execute and deploy CRM Campaigns...
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Especialista en Marketing Digital y CRM
hace 3 días
Monterrey, México Proconsultores A tiempo completoDescripción del puesto:En Proconsultores estamos en búsqueda de un(a) Especialista en Marketing Digital y CRM apasionado(a) por la automatización, la publicidad en línea y la gestión de comunidades. Esta persona será responsable de planificar, ejecutar y optimizar campañas digitales, gestionar el CRM y crear estrategias de comunicación en redes...
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Senior Martech
hace 2 semanas
Monterrey, México Whirlpool Corporation A tiempo completoA leading appliance company in Monterrey is searching for an experienced Digital Marketing Senior Analyst to support regional digital initiatives.The ideal candidate will have a strong background in Martech and SEO, with at least 3 years in a digital marketing role.Responsibilities include analyzing the digital marketing ecosystem, implementing new...
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Senior Martech
hace 3 semanas
Monterrey, México Whirlpool Corporation A tiempo completoA leading appliance company in Monterrey is searching for an experienced Digital Marketing Senior Analyst to support regional digital initiatives. The ideal candidate will have a strong background in Martech and SEO, with at least 3 years in a digital marketing role. Responsibilities include analyzing the digital marketing ecosystem, implementing new...
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Crm & Digital Marketing Manager
hace 2 semanas
Monterrey, México Gm Financial A tiempo completoGM Financial is the wholly owned captive finance subsidiary of General Motors and is headquartered in Fort Worth, U.S.We are a global provider of auto finance solutions, with operations in North America, South America and the Asia Pacific region.Through our long-standing relationships with auto dealers, we offer attractive retail financing and lease programs...
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Sr. Marketing Specialist
hace 5 días
Monterrey, México Jules A tiempo completoHi there! We are Jules and our client is looking for a **Sr. Marketing Analyst!** Our client helps CEOs, founders, and real estate teams build faster, better, and more sustainably. **Key Responsibilities**: - Develop and implement robust lead generation strategies that align with company goals. - Execute effective marketing campaigns across various...
