Senior Social Media Analyst

Company Overview:DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.LI-HybridTeam Overview:We seek a Senior Social Media Analyst to join our team and help boost DiDi's presence in Spanish-speaking LATAM.You will be key in guiding and executing our social-first strategy, coordinating impactful campaigns, and enhancing our engagement across social platforms.The role requires a deep understanding of social media, excellent communication, and project management skills. Your expertise in social media, including editorial thinking, influencer marketing, and Marketing and data-driven insights, will be crucial to elevating our brand's voice and growing our online community.This role is based in Mexico.Role Responsibilities:- **Oversee Social Media Channels**: Monitoring local social channels in the SSL region (Meta, TikTok, X, YouTube) to grow awareness and engagement, working closely with agencies and internal teams to plan, approve, boost, and monitor campaigns.- **Developing and Executing Campaigns**: Lead end-to-end campaign creation, from strategic planning to execution and analysis, ensuring alignment with business objectives and brand voice—ability to translate business objectives into effective Social Media.- **Elevating Editorial Content**: Craft engaging, social-first content that resonates with our audience, focusing on real-time marketing and community building. This work will be accompanied by our current SoMe agency. Familiarity with influencers' social behaviours and trends.- **Show a strong strategic marketing vision**: To frame editorial brand content, understand audience and niche behaviours, user journey, competitive analysis, and digital marketing optimization.- **Driving Influencer Marketing**: Experience identifying, recommending, and analyzing creators aligned with brand values, monitoring content performance, and optimizing. Follow up on assigned campaigns**and the ability to oversee execution, deliverables, and campaign performance.- **Measuring Performance & Budget Management**: Analyze KPIs, optimize data-based strategies, and manage budgets effectively.Role Qualifications:- +5 years of experience in Social Media and Marketing, preferably with expertise in services related to delivery, ride-hailing, or tech industries.- A solid understanding of social platforms, digital marketing principles, editorial content strategies, and Social Tools for measurement- Proven expertise in managing campaigns, collaborating with cross-functional teams, and delivering impactful results.- Experience operating and collaborating in a fast-paced, cross-functional company with attention to detail.- Time management skills to work on different projects simultaneously, and experience in multinational campaign management.- Experience with performance analytics and budget optimization.- Fluency in English and SpanishEEO Statement:- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.**We are committed to building inclusiv