Marketing Specialist

**Job Title**:Marketing Specialist**Location**: Remote**Job Type**: Full Time**About Us**At Pivot Solutions, we are passionate about delivering top-tier accounting, construction, and digital strategy services across Arizona, Colorado and New Mexico. Specializing in Accounting, Estimating, Marketing, and Human Resources, we empower businesses to thrive through innovative solutions, tailored strategies, and a steadfast commitment to excellence.**Job Summary**A Marketing Specialist is responsible for designing, implementing, and optimizing marketing strategies to promote brand awareness, engage audiences, and achieve business objectives. This role requires a blend of analytical thinking, creativity, and technical skills to execute successful campaigns across digital and traditional platforms.**Key Responsibilities****Campaign Planning and Execution**:- Design digital advertising strategies aligned with the company's marketing objectives.- Plan, execute, and optimize advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant networks.- Coordinate with internal teams and external partners to ensure timely delivery of campaigns.**Social Media Strategy**:- Develop and manage content strategies for social media, including publication calendars, engagement campaigns, and community management.- Optimize the brand's presence on platforms such as Facebook, Instagram, Twitter, LinkedIn, and other relevant networks.**Content Creation**:- Collaborate with the creative team to develop visually and verbally compelling content that resonates with the target audience.- Ensure all content aligns with the brand's voice, values, and goals.**Analysis and Reporting**:- Monitor, analyze, and report on the performance of advertising campaigns and social media activities using tools like Google Analytics, Hootsuite, or similar platforms.- Translate data into actionable insights to refine marketing strategies.**Budget Optimization**:- Manage advertising budgets, maximizing ROI by optimizing campaigns and bidding strategies.**A/B Testing**:- Implement and analyze A/B tests to optimize ads and social media posts, improving overall performance.**Publishing Calendar Management**:- Develop and oversee a content calendar, ensuring regular, consistent postings across all platforms.**Event and Campaign Support**:- Assist in planning and promoting events, webinars, and trade shows as part of broader marketing efforts.- Work closely with sales teams to generate leads and provide marketing collateral.**Technical Expertise**:- Leverage advanced knowledge of digital advertising platforms (e.g., Google Ads, Facebook Business Manager, TikTok Ads) and analytics tools to drive results.**Key Skills and Attributes**:- Proficiency in digital advertising platforms, social media management tools, and analytics tools (e.g., Google Analytics, Facebook Business Manager, Hootsuite, LinkedIn, Notion).- Ability to think innovatively and develop unique solutions to challenges.- Strong ability to analyze metrics, interpret data, and convert findings into actionable recommendations.- Expertise in managing multiple projects with competing deadlines and priorities.- Excellent verbal and written communication skills for creating compelling content and fostering collaboration.**Requirements**:- 2-3 years of experience as Marketing Specialist, with a proven track record of managing and executing advertising campaigns.- Strong expertise in PPC platforms such as Facebook Ads, Google Ads, and TikTok Ads.- Demonstrated knowledge of marketing management, including overseeing social media strategies and content creation.- Strong creative and writing skills with a portfolio showcasing successful social media campaigns.- Familiarity with social media analytics tools to track and report on performance metrics.- Excellent communication and interpersonal skills, with the ability to work independently and collaboratively in a fast-paced environment.- Relevant certifications in digital marketing or analytics (e.g., Google Analytics, HubSpot, Facebook) are advantageous.**Remote Work Requirements**:- A minimum of two monitors for optimal productivity.- A quiet and dedicated workspace conducive to remote work.- A reliable, high-speed internet connection for smooth communication and task execution.**Education**- Bachelor’s degree in marketing, Communications, or a related field.Pay: $20,000.00 - $23,000.00 per monthWork Location: In person