GenAI CoE Lead

CHEP helps move more goods to more people, in more places than any other organization on earth via our 347 million pallets, crates and containers. We employ approximately 13,000 people and operate in 60 countries. Through our pioneering and sustainable share-and-reuse business model, the world’s biggest brands trust us to help them transport their goods more efficiently, safely and with less environmental impact. What does that mean for you? You’ll join an international organization big enough to take you anywhere, and small enough to get you there sooner. You’ll help change how goods get to market and contribute to global sustainability. You’ll be empowered to bring your authentic self to work and be surrounded by diverse and driven professionals. And you can maximize your work-life balance and flexibility through our Hybrid Work Model. Job Description You’ll spearhead the strategic development, implementation, and governance of Generative AI initiatives across the organization. This senior leadership role demands a visionary with deep expertise in AI technologies and a proven ability to translate cutting‑edge research into scalable, high‑impact business solutions. The Lead will define and evolve the CoE’s operating model, oversee a multidisciplinary team of Data Scientists, AI Engineers, Demand Manager, and Domain Experts, and ensure alignment with enterprise priorities through rigorous use case selection, ethical oversight, and performance measurement. Key responsibilities include driving innovation through Proof‑of‑Concept (PoC) experimentation, establishing guardrails and governance frameworks, and fostering a culture of AI fluency and responsible adoption. You’ll also implement the AI strategy by building core capabilities, supporting federated delivery, and integrating GenAI into business processes, in collaboration with product, operations, and executive leaders. The ideal candidate will possess strong leadership, communication, and strategic planning skills, with a track record of delivering transformative AI solutions in complex environments. This role offers a unique opportunity to shape the future of AI at Brambles, guiding the enterprise through its next phase of digital evolution. Key Responsibilities May Include Develop and execute strategic platform growth plans, including platform portfolio prioritization by segment, life cycle analysis, and platform commercialization with customers. Lead the development of a portfolio of platform solutions from strategy, concept, product development, validation through commercialization to deliver new revenue to meet the 5 year strategic plan. Define and implement the development process to ensure developments follow a consistent process, leading the business case through commercialization and post launch to ensure effective utilization of both internal and external resources based upon defined performance KPIs. Develop and define segment based value propositions of the key platform portfolio to ensure a strong value proposition is defined and communicated throughout the supply chain. Develop and define product positioning, packaging, and pricing strategy to produce the highest possible long‑term market share. Lead the commercialization of new platform launches through key commercialization milestones being met to support the validation of the business case (revenue, cycle time, damage rate, …). Maintain on‑going forecasts of volume and revenue for assigned product portfolio and works closely with business planning and Finance to track and manage future forecasts and growth. Lead the enablement of the commercial teams with competitive information, high level and detailed product presentations, technical and solution oriented training. Own and facilitate the idea generation process and monitor the introduction of innovation ideas into the stage gate process. Core Focus Areas Lead a team of cross functional resources (full/part time FTE’s and contractors/consultants) to deliver GenAI CoE services to the organization, including governance, value mapping, change management and technological change. Lead the GenAI CoE core and extended teams through an ongoing meeting cadence and engagement model. Evaluate and enable an AI Platform for GenAI engineering lifecycle to scale GenAI Use Cases from pilot or experimentation to enterprise scale deployments. Federation and Dissemination – Evangelize and demonstrate Applied AI platform, capabilities and features. Facilitate GenAI research and proof of concepts to better understand the potential capabilities and how they may be applied to Brambles use cases. Curate and evaluate use cases for value mapping purposes. Collaborate with the GenAI Foundry squad to conduct research and develop a global GenAI toolset that will become the foundation of our GenAI capabilities in a federated model. Working with the GenAI Foundry, demonstrate rapid exploration and experimentation using an Applied AI Platform Minimize risk to the organization by providing and enhancing governance processes, such as AI assessment, responsible AI practices, GenAI guardrails, ongoing reviews of GenAI initiatives, interaction with work councils, etc. Continually review and update the existing GenAI Strategy, Vision, Objectives and Goals to determine if there are any potential gaps or opportunities for improvement. Understand the current CoE setup and structure areas of interaction. Identify Gaps in the existing CoE setup and consensus on CoE Model, Org Design, Funding and identify core team members to drive CoE. Value Realisation Method to identify value and perform prioritisation of GenAI Use cases by leveraging multi‑dimensional evaluation framework. Define Operating Model & Talent Management (Training, Enablement for GenAI skills and ability to find the right Data Scientists, ML, Data Engineers/Analysts at the right time - Enterprise Knowledge Graph -, Architecture, Process (reimagining led by AI orchestration and Agentic systems). Qualifications Bachelor’s Degree, ideally in Software Engineer, Computer Science, or relevant Business field preferred or equivalent combination of education/experience. AI, and GenAI Certification IT Cloud Certification Project/Program Management qualifications (PMP/PgMP) Scrum Master and Product Owner qualifications (PSM/PSPO) Experience 1+ years of GenAI CoE experience (preferred) 10+ years management information systems experience Strong process and data modelling skills Experience with Agile delivery Proven experience in direct contact with users to solve issues with customer and business applications. Experience leading or participating in major business and IT initiatives. Global business experience, including working remotely with globally scattered users and IT teams, including external partners (desirable) Working in a service business or CPG companies with a sophisticated supply chain (desirable) Knowledge Highly developed analytical, problem solving, reasoning and assessment skills. Requirements planning and management: Gathering, Communications, Analysis, Documentation, Scope Management, and Implementation Experience using JIRA and/or Confluence to capture project information. Strong business acumen and awareness of technical trends/solutions for Web and IT at large Ability to address and resolve issues, and negotiate to satisfactory completion, while demonstrating excellent customer service skills Remote Type Hybrid Remote Skills to succeed in the role Adaptability Cross-Functional Work Data-Driven Decision Making Digital Literacy Emotional Intelligence Feedback Inclusive Leadership Innovation Inspiring Others Learn From Mistakes Mentorship Motivating Teams Prioritization Stakeholder Engagement Strategic Thinking Talent Development We are an Equal Opportunity Employer, and we are committed to developing a diverse workforce in which everyone is treated fairly, with respect, and has the opportunity to contribute to business success while realizing his or her potential. This means harnessing the unique skills and experience that each individual brings and we do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class. Individuals fraudulently misrepresenting themselves as Brambles or CHEP representatives have scheduled interviews and offered fraudulent employment opportunities with the intent to commit identity theft or solicit money. Brambles and CHEP never conduct interviews via online chat or request money as a term of employment. If you have a question as to the legitimacy of an interview or job offer, please contact us at #J-18808-Ljbffr