Sr Maketing Manager Specialty Care

hace 1 semana


Insurgentes, México Novartis A tiempo completo

**Summary**:- Marketing leader in a small revenue organization OR experienced managers of marketing sub-function. -Develop and drive the execution of brand marketing plans with the objective to maximize market share and revenue growth in the market.**About the Role**:**Strategic Responsibilities**:- ** Define the strategy to win** in the Mexican neuroscience market, based on deep market insights, competitive analysis, and patient needs.- ** Align tactical plans** with the strategic vision and ensure disciplined execution across all channels and stakeholders.- ** Develop and implement access strategies** to achieve full market access in the shortest time possible, working closely with Market Access, Medical, and Regulatory teams.- ** Lead** by influence marketing, sales, access, medical, and commercial teams to grant the excellence in execution and winning mindset.- ** Act as a role model** for Novartis values and behaviors, inspiring cross-functional teams and fostering a culture of integrity, ownership, and excellence.**Operational Responsibilities**:- Provide high-quality, timely marketing input from the Mexican market to inform global and regional strategies.- Identify the most effective market segments and target audiences for promotion, based on medical, competitive, and socio-demographic analysis.- Define product positioning and differentiation strategies relative to competitors, ensuring relevance to target groups.- Plan and execute product promotion tactics, including action plans and media strategies, within budget and financial discipline.- Forecast supply and demand, develop cycle plans, and manage turnover projections (annual marketing plan, rolling forecast, monthly secondary sales plan).- Organize impactful events and ensure systematic implementation of new products and initiatives.- Prioritize resources and activities to drive operational excellence, establishing KPIs and processes to monitor execution and report progress to key stakeholders.- Ensure consistency and alignment across the Customer Marketing team.- Support the Head of Marketing in building the annual budget and managing monthly financial forecasting of total investments.**Compliance & Governance**:- Ensure timely reporting of technical complaints, adverse events, or special case scenarios related to Novartis products (within 24 hours of receipt).- Oversee the compliant distribution of marketing samples (where applicable).**Key Performance Indicators (KPIs)**:- Strategic plan execution rate- Time to full market access- Brand performance vs. forecast- Tactical plan implementation quality- Stakeholder engagement and cross-functional alignment- Budget adherence and investment ROI- Compliance metrics (reporting timelines, sample distribution)**Work Experience**:- Bachelor's Degree- Experience in a similar role in marketing, sales and access is a plus.DivisionInternationalBusiness UnitInnovative MedicinesLocationMexicoSiteINSURGENTESCompany / Legal EntityMX06 (FCRS = MX006) Novartis Farmacéutica S.A. de C.V.Functional AreaMarketingJob TypeFull timeEmployment TypeRegularShift WorkNo**Accessibility and accommodation**:Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.


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