Digital Marketing Manager

About the Brands Salon Perfect sits at the intersection of trend-forward beauty and accessible innovation. Exclusively sold at Walmart, the brand empowers fearless self-expression through high-performance nails, lashes, and beauty essentials. With viral social traction and a highly engaged Gen Z and Millennial audience, Salon Perfect continues to shape culture in mass beauty. Sliick is a modern at-home hair removal brand delivering professional waxing results with elevated branding, education, and simplicity.

Sold nationally across retail and ecommerce, Sliick is redefining the at-home waxing category through performance and cultural relevance. Together, these brands offer a rare opportunity to lead digital strategy across two distinct go-to-market models: Walmart-exclusive retail and national omnichannel distribution. The Role We're looking for a data-driven, digitally fluent Digital Marketing Manager to own ecommerce and digital performance across Salon Perfect and Sliick. This role leads strategy and execution across Amazon, DTC, Walmart.com, and retail partner platforms, with full ownership of digital budgets and performance optimization.

The ideal candidate understands beauty consumer behavior, digital shelf excellence, and performance marketing, and knows how to translate brand vision into disciplined, high-impact digital execution.

Key Responsibilities

Amazon & Retail.com Strategy Lead and optimize brand presence across Amazon, Walmart.com, DTC, and retail partner platforms Own PDP excellence: SEO, A+ content, imagery, reviews, and copy, tailored by retailer Partner with Sales and retail media agencies on co-op media and promotional campaigns Track and report digital shelf KPIs: share of voice, conversion, search rank, content health, and in-stock DTC & CRM Own the DTC content calendar and onsite user experience Drive conversion through merchandising strategy, CRO testing, and UX optimization Lead email marketing strategy (flows, campaigns, segmentation, performance analysis) Support SMS, loyalty, and sign-up acquisition to grow first-party data and repeat purchase Budget Ownership & Performance Marketing Own and manage digital marketing budgets across both brands Partner cross-functionally on Amazon Ads, Walmart Connect, and paid search Collaborate with Social & Influencer teams on paid amplification and creator-led campaigns Optimize spend against KPIs: ROAS, TACoS, CTR, CVR, AOV Deliver clear performance insights and recommendations to guide future investment Digital Marketing Calendar & Planning Develop and own the annual digital marketing calendar for both brands Align digital initiatives with product launches, retailer moments, influencer campaigns, and seasonality Maintain cross-functional visibility and alignment on priorities and timelines Continuously optimize plans based on performance data and business needs Cross-Functional Collaboration Partner closely with Brand, Creative, Product Development, Social, and Sales Ensure digital strategy supports launches, influencer activations, and retail priorities Manage agency partners and internal stakeholders for cohesive execution What We're Looking For Bachelor's degree in Marketing, Digital Media, or related field 4–6 years of digital or ecommerce marketing experience (beauty or CPG strongly preferred) Hands-on experience with Amazon Seller/Vendor Central, Shopify, and content syndication tools (Salsify, Syndigo) Working knowledge of Meta, Google, TikTok Ads, and email platforms (Klaviyo preferred) Strong analytical mindset with a passion for testing, optimization, and reporting Experience with retail media networks (Amazon Ads, Walmart Connect) is a plus Passion for beauty, trends, and culturally relevant marketing—especially Gen Z & Gen Alpha English level - C1 Why You'll Love This Role Full ownership of digital strategy across two high-growth beauty brands Exposure to exclusive retail and national omnichannel business models Fast-paced, collaborative environment with a strong test-and-learn culture Competitive compensation, benefits, and meaningful growth opportunity