Marketing Business Manager

hace 2 semanas

Veracruz Ver, México Castellan Real Estate Partners A tiempo completo

Job Title: Business Development & Marketing Coordinator (Email, Direct Mail, Digital) Department: Marketing / Business Development Location: Remote Type: Full-time Shift Timings: Pacific Time Zone (PST) Key Responsibilities Campaign Planning & Execution Build and manage a monthly marketing calendar (email + direct mail + digital). Execute email marketing campaigns: list segmentation, content drafts, A/B testing, deliverability hygiene, and reporting. Execute postcard/direct mail campaigns: targeting lists, creative coordination, print/mail vendor management, and response tracking. Lead Generation & Business Development Identify and build prospect lists (property management, GCs, developers, facility managers, retail, multi-family, affordable housing partners, etc.). Run outbound sequences (email + phone follow-up + light LinkedIn outreach as needed) and schedule discovery calls/site walks for leadership/PMs. Maintain a simple pipeline and follow-up cadence so leads don't fall through the cracks. Digital & Website Coordination Coordinate improvements to the website with the current provider (updates, landing pages, service pages, conversion forms), aligning with how the company already coordinates website changes . Manage online presence basics: Google Business Profile updates, review-generation workflows, and directory listings consistency. Systems, Data, and Reporting Own CRM/contact database integrity (tags, segments, opt-in status, notes, next steps). Track channel ROI (cost per lead, lead-to-estimate, estimate-to-win, revenue by channel). Produce a concise weekly dashboard for the Owner/President: activity, pipeline, wins, lessons learned, next week plan. Brand & Collateral Coordinate collateral needed for outreach: capability statement, service one-pagers, project sheets, email templates, and direct mail creative. Ensure messaging is consistent with Gills' positioning and target customers. What Success Looks Like (First 90 Days)~ Clean, segmented contact database and compliant email infrastructure. ~2–4 outbound campaigns/month running reliably (email + postcard + digital). ~ Documented process for lead intake → follow-up → handoff to estimating/PM. ~ A measurable pipeline with clear attribution (you can show what's working). Qualifications Required ~2+ years in marketing coordination, BD support, or lead-gen (construction/trades/services strongly preferred). ~ Experience running email marketing campaigns and working with a CRM/contact database. ~ Strong project management: can juggle vendors, deadlines, and internal stakeholders. ~ Excellent writing and communication skills (short, clear, professional outreach). Preferred Experience marketing for contractors (electrical, HVAC, plumbing, GC, facilities). Direct mail campaign experience and vendor coordination. Basic understanding of SEO/local search and conversion-focused websites. Familiarity with compliance basics (opt-outs, consent, list hygiene). Tools You May Use (or help us implement) Email platform, CRM (or structured spreadsheets to start), list providers, print/mail vendors, simple landing page tools, and reporting dashboards.

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