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## The Role You'll own SEO strategy and execution across our portfolio of law firm clients. This isn't a "set it and forget it" position—you'll be leading a team, running tests, and constantly pushing for better results in one of the most competitive search landscapes that exists. **What you'll do:** Lead and develop a team of SEO specialists, setting priorities, providing mentorship, and maintaining quality across all client accounts Develop and execute SEO strategies for traditional search, AI-powered search platforms, local pack domination, and voice search Design, run, and analyze SEO experiments to stay ahead of algorithm changes and discover competitive advantages Own client SEO performance end-to-end, from technical audits to content strategy to link building Translate complex SEO concepts into clear reporting that demonstrates ROI in terms clients care about (cases, not clicks) Collaborate with PPC, content, and web design teams to ensure integrated campaigns Stay current with search industry changes and proactively adapt strategies—especially as AI transforms how people find legal services ---## What We're Looking For **Experience:**5+ years in SEO with demonstrated results in competitive industries 2+ years managing and developing SEO team members Expert-level understanding of technical SEO, content strategy, and link building Proven track record of designing and executing SEO tests that led to measurable improvements Experience with enterprise SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.) Familiarity with AI search optimization and how LLMs are changing search behavior **The qualities that matter most to us:****Proactive problem-solving:** You surface issues and opportunities before anyone asks. You don't wait to be told something's broken—you've already found it, diagnosed it, and brought solutions to the table. **Never satisfied:** Good enough isn't. You're always looking for the next 1% improvement, the test that could unlock better rankings, the process that could be tightened. Our clients compete against other law firms spending heavily on marketing—complacency loses. **Relentlessly detailed:** You catch the things others miss. Schema markup errors, canonicalization issues, content gaps, ranking fluctuations—you notice them and you care about getting them right. **Full ownership:** You don't hand off problems half-solved. When you take something on, you own it from identification through resolution, following up until it's actually fixed. **Flexible and results-driven:** You care more about what works than about being right. If data shows a better approach, you adapt. You're open to new methods, tools, and ideas—including AI—and you evaluate them on outcomes, not hype. **Lifelong learner:** SEO changes constantly. You're energized by that, not exhausted by it. You're already experimenting with AI tools, reading about algorithm updates, and thinking about what's next. ---## Questionnaire ---## Why Constellation **Impact:** Your work directly generates cases and revenue for law firms. We track it, we report it, and you'll see the results of what you build. **No BS culture:** We're transparent with clients and with each other. No vanity metrics, no hiding behind jargon. **Autonomy with support:** We hire smart people and give them room to operate. You'll have ownership over your domain and a team that has your back. **Competitive compensation:** Salary commensurate with experience, plus performance incentives tied to client outcomes. ---## About Constellation Marketing We're a law firm marketing agency that actually delivers. While other agencies celebrate vanity metrics, we measure success in signed retainers and cases won. We've generated over $50 million in attributable revenue for 200+ law firms, maintain a 98.7% client retention rate, and operate on month-to-month contracts because our results speak for themselves. Our clients see their first qualified lead within 14 days and a new client within 30 days. That's not marketing speak—that's our standard.
