Americas Senior Digital Executive

hace 5 días

Américas Unidas Benito Juárez DF, México Inspired Education Group A tiempo completo

Inspired Education Group is seeking to appoint a Senior Digital Executive to join our Global Marketing team. Based in Mexico City and supporting our portfolio of schools across the Americas. Reporting to the Head of Social and Digital Engagement, this role will be responsible for delivering high-impact organic social and paid digital campaigns that drive brand awareness, engagement, enrolment, and retention. The Senior Digital Executive will work collaboratively with central and regional digital teams, school leadership, and performance marketing colleagues to implement best-in-class social media strategies. This is a hands-on and strategic role, requiring strong digital expertise, stakeholder management skills, and a passion for developing high-performing owned channels within a global education environment. KEY RESPONSIBILITIES: - Build and develop a centre of excellence for social media across Inspired schools in the Americas, ensuring robust, progressive, and effective strategies are in place. Lead the planning, implementation, and optimisation of organic social strategies across Inspired's owned school channels. Partner closely with the Performance Marketing team to build, optimise, and report on paid social campaigns across Meta (Facebook and Instagram). Work with individual schools to understand their priorities and ensure digital strategies are relevant, aligned, and impactful. Monitor industry trends and emerging platforms, identifying opportunities to enhance performance and create new revenue streams. Implement innovative approaches to increase organic reach, engagement, and brand equity across social channels. Ensure social media activity supports enrolment, retention, and overall brand objectives across the region. Optimise social campaign delivery to maximise return on investment and business impact. Track, analyse, and report on key KPIs related to brand awareness, engagement, ROI, and retention. Share best practices, insights, and performance learnings with central and regional marketing teams to drive continuous improvement. THE IDEAL CANDIDATE WILL HAVE: - A minimum of 5+ years' proven experience in organic and paid social media, ideally within a multinational or complex marketing environment. Hands-on experience managing social media channels across Instagram, Facebook, LinkedIn, and TikTok. Strong experience activating, optimising, and reporting on paid social campaigns across Meta platforms. Demonstrated ability to create, manage, and oversee high-quality digital content outputs. Experience using social media scheduling, analytics, and reporting tools to drive insight-led decision making. Strong analytical skills, with the ability to interpret performance data and translate it into actionable recommendations. Excellent verbal and written communication skills in both English and Spanish. A proactive, detail-oriented, and solutions-focused approach to work. The ability to collaborate effectively with global and regional stakeholders while working independently when required. A passion for digital marketing, innovation, and continuous learning within a fast-paced environment. SAFEGUARDING STATEMENT Inspired Education Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practices and pre-employment background checks will be undertaken before any appointment is confirmed.

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