Manager, Brand Marketing

hace 1 día

Juárez Juárez Chih, México New Era Cap A tiempo completo

The Marketing Manager – 47 Brand LATAM will be responsible for owning and executing the brand's marketing strategy across Latin America , with a strong focus on: Digital Marketing Content Creation & Brand Storytelling Influencer & Creator Programs This person will act as the brand guardian in-market , ensuring that every consumer touchpoint reflects 47 Brand's elevated positioning, female-forward opportunity, and aspirational lifestyle narrative. They will translate global strategy into local cultural relevance , while working closely with senior leadership to build a long-term brand platform in LATAM. Brand & Marketing Execution Execute the LATAM marketing strategy aligned with 47 Brand's positioning as a sophisticated lifestyle brand. Act as day-to-day brand owner, ensuring consistency across all consumer-facing executions. Digital Marketing Lead always-on digital strategy across Instagram, TikTok, Pinterest, Meta , and emerging platforms. Top-of-funnel brand positioning Monitor performance and optimize based on insights (engagement, reach, brand lift, traffic). Content Creation & Storytelling Own the content calendar for 47 Brand LATAM. Editorial-style content Short-form video and creator-led storytelling Ensure content reflects: Female-first opportunity without excluding men Influencer & Creator Marketing Build and manage the 47 Brand Crew (ambassador & influencer program). Fashion, lifestyle, and cultural credibility Manage briefing, execution, approvals, and performance tracking. Brand bio & messaging matrices Seasonal PR calendars Cultural editors and tastemakers Support brand launches, retail openings, and key events. Launches & Brand Moments Brand launch events Key cultural moments Brand Sr. Align marketing efforts with commercial priorities without diluting brand equity . 3–5 years of experience in marketing, brand, or digital roles. ~ Experience in: Fashion, lifestyle, beauty, or premium consumer brands (highly preferred)~ Digital-first brand building ~ Influencer and PR-led strategies ~ LATAM cultural nuances ~ Fluent in Spanish and English . ~ Comfortable working with global teams and adapting global assets locally. Brand Sensibility: Digital Native: Deep familiarity with social platforms and content formats. Cultural Intelligence: Understands fashion, lifestyle, and cultural codes in LATAM. Execution Excellence: Able to manage multiple projects without losing detail. Collaborative Mindset: Comfortable working with senior leadership and external partners. Analytical Thinking: Uses data to inform decisions without becoming performance-only focused. Cultural Fit Understands that brand building comes before short-term sales Is comfortable operating in an elevated, aspirational brand space Can grow into a future Regional Brand Lead role

  • Manager, Brand Marketing

    hace 1 día

    Juárez, Juárez, Chih., México New Era Cap A tiempo completo

    The Marketing Manager – 47 Brand LATAM will be responsible for owning and executing the brand’s marketing strategy across Latin America , with a strong focus on: Digital Marketing Content Creation & Brand Storytelling Influencer & Creator Programs This person will act as the brand guardian in-market , ensuring that every consumer...

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