Manager, Brand Marketing

hace 1 día

Juárez Juárez Chih, México New Era Cap A tiempo completo

The Marketing Manager – 47 Brand LATAM will be responsible for owning and executing the brand’s marketing strategy across Latin America , with a strong focus on:

Digital Marketing
Content Creation & Brand Storytelling
Influencer & Creator Programs

This person will act as the brand guardian in-market , ensuring that every consumer touchpoint reflects 47 Brand’s elevated positioning, female-forward opportunity, and aspirational lifestyle narrative. They will translate global strategy into local cultural relevance , while working closely with senior leadership to build a long-term brand platform in LATAM.

Brand & Marketing Execution
Execute the LATAM marketing strategy aligned with 47 Brand’s positioning as a sophisticated lifestyle brand.
Act as day-to-day brand owner, ensuring consistency across all consumer-facing executions.

Digital Marketing
Lead always-on digital strategy across Instagram, TikTok, Pinterest, Meta , and emerging platforms.
Top-of-funnel brand positioning
Monitor performance and optimize based on insights (engagement, reach, brand lift, traffic).

Content Creation & Storytelling
Own the content calendar for 47 Brand LATAM.
Editorial-style content
Short-form video and creator-led storytelling
Ensure content reflects:
Female-first opportunity without excluding men

Influencer & Creator Marketing
Build and manage the 47 Brand Crew (ambassador & influencer program).
Fashion, lifestyle, and cultural credibility
Manage briefing, execution, approvals, and performance tracking.
Brand bio & messaging matrices
Seasonal PR calendars
Cultural editors and tastemakers
Support brand launches, retail openings, and key events.

Launches & Brand Moments
Brand launch events
Key cultural moments
Brand Sr. Align marketing efforts with commercial priorities without diluting brand equity .

3–5 years of experience in marketing, brand, or digital roles.
~ Experience in: Fashion, lifestyle, beauty, or premium consumer brands (highly preferred)
~ Digital-first brand building
~ Influencer and PR-led strategies
~ LATAM cultural nuances
~ Fluent in Spanish and English .
~ Comfortable working with global teams and adapting global assets locally.


Brand Sensibility: Digital Native: Deep familiarity with social platforms and content formats.
Cultural Intelligence: Understands fashion, lifestyle, and cultural codes in LATAM.
Execution Excellence: Able to manage multiple projects without losing detail.
Collaborative Mindset: Comfortable working with senior leadership and external partners.
Analytical Thinking: Uses data to inform decisions without becoming performance-only focused.

Cultural Fit
Understands that brand building comes before short-term sales
Is comfortable operating in an elevated, aspirational brand space
Can grow into a future Regional Brand Lead role

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