Website Specialist

hace 2 semanas

Ciudad de México Nielsen A tiempo completo

At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future.

Nielsen’s marketing team is tasked with unlocking revenue growth by solidifying and strengthening our domain authority and effectively connecting with our target audience at key (and measurable) moments that matter throughout the buyer journey. Our work drives the growth of Nielsen’s customer base, lifetime value, and business outcomes by creating and implementing a segment-driven approach to all marketing activities from messaging and positioning to strategy creation, execution, and measurement.We succeed through the development of data & insight-led strategies, innovative ideas, and creativity along with exceptional execution and continual optimization.

About the job
  • This role will be responsible for executing engaging digital experiences that resonate with Nielsen’s audiences and will play a crucial role in ensuring the successful implementation and ongoing maintenance of the Nielsen Corporate Website and will partner collaboratively with teams in managing website requests and ensuring the execution of the digital experience is inline with stakeholder goals.
  • This position ensures that Nielsen’s content engine operates smoothly by coordinating processes, personnel and technology to execute top-tier digital content and campaign experiences at scale.
Responsibilities
  • Creates, updates and manages content and landing pages on Nielsen.com
  • Serve as a WordPress power-user and other centralized web operations tools, building and updating web pages
  • Review website assets ensuring all requirements are ready for execution
  • With an eye for design, partner with stakeholders, educating them on WordPress capabilities and requirements to design optimal digital experiences across devices that create brand preference and drive business needs
  • Partner with SEO manager execute their optimization plan for organic search
  • Support reporting and measurement for stakeholders by implementing a content categorization and tagging system
  • Partner with the Website Strategist and Product Manager to develop and streamline workflows to increase efficiency, effectiveness and scalability
  • Be an advocate for digital best practices, in collaboration with content creators and designers across the organization
Working Style
  • Have a roll up your sleeves and get it done attitude – it is not enough to have great ideas, you must be able to get stuff done
  • Playing well with others is a must. Teamwork is how the best work gets done.
  • Build working relationships inside and outside the organization
  • Work independently on a small team with a tremendous amount of responsibility
  • Work in a dynamic environment where new projects and pop-up often
  • Ability to navigate ambiguity and evolving dynamics with a structured approach
  • Excited by generating and adopting new ways of working
  • Intellectually curious and collaborative with a strong work ethic
  • Energetic, passionate, with an appetite to grow
Qualifications
  • Minimum of 3+ years experience in B2B Marketing, Media, and/or related field
  • Bachelor’s Degree in Communications, Marketing, Technology or related field
  • Strong proficiency with WordPress and Content Management Systems
  • Fundamental knowledge of the interplay between content, technology and people
  • Experience with digital and web content execution and optimization
  • Experience with Yoast or similar SEO plugins
  • Experience with Google Analytics
  • A proactive, goal-oriented team player able to work independently and collectively in a fast-paced environment
  • Ability and interest in learning new web-based tools or platforms
  • Energetic, passionate, with an appetite to grow

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