Chief Marketing Officer

hace 23 horas


Tijuana BC, México Legal Management Group A tiempo completo

Position SummaryThe CMO will lead the firm's end-to-end marketing strategy, performance analytics, and intake optimization. This role requires a seasoned leader who combines marketing expertise with operational oversight and a passion for data-driven decision-making. The ideal candidate has prior experience in high-volume marketing environments (preferably PI law) and understands how to convert leads into cases efficiently through well-managed intake systems.This is a high-impact, in-office leadership role at the firm's California headquarters, where close collaboration, accountability, and execution speed are paramount.Key ResponsibilitiesMarketing Strategy & Execution- Own and execute the firm's full-funnel marketing strategy (digital, paid media, SEO, TV, social, referral, and more). - Oversee multi-channel lead generation and branding efforts, ensuring measurable ROI on all campaigns. - Manage external vendors, advertising partners, and agencies with strict performance oversight. - Continuously test, analyze, and optimize marketing funnels to increase case volume and case quality.Intake, Referrals & Conversion Management- Collaborate with Intake leadership to improve conversion rates, responsiveness, and qualification processes. - Align marketing performance with intake KPIs; lead A/B testing of scripts, routing, and response times. - Oversee the implementation of lead scoring, attribution models, and intake workflows to maximize efficiency.Data & Performance Optimization- Build and maintain dashboards, KPIs, and reporting systems across marketing and intake functions. - Use marketing analytics and performance data to guide decision-making and optimize channel spend. - Identify and fix bottlenecks in the lead-to-case pipeline using real-time data. - Drive a culture of testing, measurement, and continuous improvement.Team Leadership & In-Office Culture- Manage a growing in-office marketing and intake support team with clarity, accountability, and mentorship. - Establish and enforce high-performance standards across all marketing and intake staff. - Foster a collaborative, driven, and execution-focused team culture. - Develop hiring, training, and coaching systems to continually uplevel talent across both departments.Required Qualifications- 7+ years of experience in marketing, with a proven track record of managing large-scale campaigns. - 5+ years in a leadership role managing both marketing and operations teams. - Strong preference for candidates with experience in Personal Injury law or legal marketing. - Deep fluency with digital marketing platforms (Google Ads, Meta, CRM/Intake systems, analytics tools). - Proven success in managing intake performance and lead conversion in a high-volume environment. - Exceptional analytical skills; ability to derive insight from data and optimize accordingly. - Strong leadership presence; capable of driving urgency, accountability, and performance in-person. - Hands-on, execution-focused approach with high attention to detail.Preferred Tools & Systems Experience- Filevine, Lead Docket (or similar CRM/intake software) - Google Analytics, Looker Studio, or Tableau - CallRail or call tracking software - RingCentral, Time Doctor, and Google Workspace - Experience integrating marketing automation with intake workflows


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