Business Development
hace 6 días
Job Title: Business Development & Marketing Manager (Email, Direct Mail, Digital)Department: Marketing / Business DevelopmentLocation: RemoteType: Full-timeShift Timings: Pacific Time Zone (PST)Key ResponsibilitiesCampaign Planning & Execution- Build and manage a monthly marketing calendar (email + direct mail + digital). - Execute email marketing campaigns: list segmentation, content drafts, A/B testing, deliverability hygiene, and reporting. - Execute postcard/direct mail campaigns: targeting lists, creative coordination, print/mail vendor management, and response tracking.Lead Generation & Business Development- Identify and build prospect lists (property management, GCs, developers, facility managers, retail, multi-family, affordable housing partners, etc.). - Run outbound sequences (email + phone follow-up + light LinkedIn outreach as needed) and schedule discovery calls/site walks for leadership/PMs. - Maintain a simple pipeline and follow-up cadence so leads don't fall through the cracks.Digital & Website Coordination- Coordinate improvements to the website with the current provider (updates, landing pages, service pages, conversion forms), aligning with how the company already coordinates website changes . - Manage online presence basics: Google Business Profile updates, review-generation workflows, and directory listings consistency.Systems, Data, and Reporting- Own CRM/contact database integrity (tags, segments, opt-in status, notes, next steps). - Track channel ROI (cost per lead, lead-to-estimate, estimate-to-win, revenue by channel). - Produce a concise weekly dashboard for the Owner/President: activity, pipeline, wins, lessons learned, next week plan.Brand & Collateral- Coordinate collateral needed for outreach: capability statement, service one-pagers, project sheets, email templates, and direct mail creative. - Ensure messaging is consistent with Gills' positioning and target customers.What Success Looks Like (First 90 Days)- Clean, segmented contact database and compliant email infrastructure. - 2-4 outbound campaigns/month running reliably (email + postcard + digital). - Documented process for lead intake → follow-up → handoff to estimating/PM. - A measurable pipeline with clear attribution (you can show what's working).Qualifications Required- 8-10 years in marketing coordination, BD support, or lead-gen (construction/trades/services strongly preferred). - Experience running email marketing campaigns and working with a CRM/contact database. - Strong project management: can juggle vendors, deadlines, and internal stakeholders. - Excellent writing and communication skills (short, clear, professional outreach).Preferred- Experience marketing for contractors (electrical, HVAC, plumbing, GC, facilities). - Direct mail campaign experience and vendor coordination. - Basic understanding of SEO/local search and conversion-focused websites. - Familiarity with compliance basics (opt-outs, consent, list hygiene).Tools You May Use (or help us implement)Email platform, CRM (or structured spreadsheets to start), list providers, print/mail vendors, simple landing page tools, and reporting dashboards.
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