Performance Marketing Supervisor

Performance Marketing Supervisor YOUR DREAM JOB STARTS HERE JOIN THE FAMILY We are a leading global provider of complete frozen food solutions. Our portfolio includes creative solutions geared toward helping food industry professionals, focused on everything a family makes possible. Rich's®: Endless possibilities. One family. Focused on attracting and retaining the most talented people. POSITION OBJECTIVE: The Performance Marketing Supervisor will be responsible for leading, coordinating, and optimizing performance marketing strategies across the LATAM region, based in Mexico City. The role aims to ensure investment efficiency, sustainable growth of results, and a direct impact on demand generation, pipeline, and revenue, in alignment with the company’s regional and global priorities. SKILLS / EXPERIENCE: Bachelor’s degree in MKT, Business Administration or related field. Minimum 4 years of experience in a similar role within the mass consumption / FMCG industry Strong expertise in social and digital marketing analysis, with proven experience implementing and leading marketing strategies across LATAM. Solid experience in budget management at a multi-country level, as well as supervising marketing campaigns across multiple markets and channels, including social media. Excellent problem-solving skills and strong ability to analyze KPIs by country and/or region. Proficient in Marketing CRM platforms, preferably Salesforce, ensuring funnel performance evaluation aligned with MQL and SQL criteria. Proficient user of Microsoft Office. Availability to travel and flexible scheduling, desirable US Visa. Strong communication skills and fluent English, as the role involves interaction with multicultural teams across LATAM and international stakeholders. Portuguese proficiency is a plus. Easy access to the work center located in Cuajimalpa, CDMX. Apply here, attaching an updated CV, only English versions going to be considered. KEY RESPONSIBILITIES: Develop, implement, and lead the regional performance marketing strategy for LATAM. Define, monitor, and optimize regional performance KPIs. Ensure strategic alignment between marketing, sales, and business objectives across the different countries in the region. Oversee paid media campaigns across multiple markets, including Google Ads and Meta. Manage the regional budget, ensuring monthly pacing control and efficient investment allocation by country. Lead A/B tests, regional pilot projects, and cross-market scaling initiatives. Consolidate cross-country performance analysis to support strategic decision-making. Develop dashboards and executive reports for regional and global stakeholders. Ensure standardization, quality, and accuracy of data in tools such as Google Analytics, CRM, and marketing automation platforms. Work in an integrated manner with the local commercial and marketing teams in LATAM. Ensure the quality of leads, the qualification criteria (MQL and SQL), and the governance of the regional funnel. Optimize the customer journey from acquisition to revenue conversion, respecting the specific characteristics of each market. Manage regional and local media agencies, as well as technology providers. Ensure execution is aligned with global brand guidelines, compliance policies, and data protection regulations applicable in each country. Supervise regional analysts and external partners. Define priorities, follow-up routines, and team development plans. Promote a culture focused on data, collaboration, and continuous improvement throughout the region. POSITION OPPORTUNITY: As a family business, taking care of our associates is a top priority. That's why we offer benefits and tools to help them balance work and life: Permanent contract + Competitive compensation + benefits above the legal limit. Professional development opportunities. Be part of a values-oriented culture. Opportunities to participate in volunteer and community impact campaigns. SELECTION PROCESS: The talent acquisition team will evaluate your professional profile based on your application. If your profile is a match for the position, we will contact you by email to integrate you into our selection process. At Productos Rich and its subsidiaries, we are committed to an equal employment opportunity policy and will not discriminate against any applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, genetic information, gender identity, sexual orientation, marital status, or any other legally protected basis recognized by federal, state, or local laws. The information collected through this application is solely for the purpose of determining suitability for employment, verifying identity, and maintaining employment statistics on applicants.