Performance Marketing Supervisor
hace 4 días
Performance Marketing Supervisor
We are a leading global provider of complete frozen food solutions. Our portfolio includes creative solutions geared toward helping food industry professionals, focused on everything a family makes possible. The Performance Marketing Supervisor will be responsible for leading, coordinating, and optimizing performance marketing strategies across the LATAM region, based in Mexico City. The role aims to ensure investment efficiency, sustainable growth of results, and a direct impact on demand generation, pipeline, and revenue, in alignment with the company's regional and global priorities.
Bachelor's degree in MKT, Business Administration or related field.
Strong expertise in social and digital marketing analysis, with proven experience implementing and leading marketing strategies across LATAM.
Solid experience in budget management at a multi-country level, as well as supervising marketing campaigns across multiple markets and channels, including social media.
Proficient in Marketing CRM platforms, preferably Salesforce, ensuring funnel performance evaluation aligned with MQL and SQL criteria.
Proficient user of Microsoft Office.
Availability to travel and flexible scheduling, desirable US Visa.
Strong communication skills and fluent English, as the role involves interaction with multicultural teams across LATAM and international stakeholders. Portuguese proficiency is a plus.
Apply here, attaching an updated CV, only English versions going to be considered.
Develop, implement, and lead the regional performance marketing strategy for LATAM.
Define, monitor, and optimize regional performance KPIs.
Oversee paid media campaigns across multiple markets, including Google Ads and Meta.
Manage the regional budget, ensuring monthly pacing control and efficient investment allocation by country.
Lead A/B tests, regional pilot projects, and cross-market scaling initiatives.
Consolidate cross-country performance analysis to support strategic decision-making.
Develop dashboards and executive reports for regional and global stakeholders.
Ensure standardization, quality, and accuracy of data in tools such as Google Analytics, CRM, and marketing automation platforms.
Work in an integrated manner with the local commercial and marketing teams in LATAM.
Ensure the quality of leads, the qualification criteria (MQL and SQL), and the governance of the regional funnel.
Manage regional and local media agencies, as well as technology providers.
Ensure execution is aligned with global brand guidelines, compliance policies, and data protection regulations applicable in each country.
Supervise regional analysts and external partners.
Promote a culture focused on data, collaboration, and continuous improvement throughout the region.
Permanent contract + Competitive compensation + benefits above the legal limit.
Professional development opportunities.
At Productos Rich and its subsidiaries, we are committed to an equal employment opportunity policy and will not discriminate against any applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, genetic information, gender identity, sexual orientation, marital status, or any other legally protected basis recognized by federal, state, or local laws.
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