Category Management Specialist
hace 2 semanas
The Category Management Specialist is the strategic partner for our customers, utilizing advanced data analysis (Nielsen, Kantar, Consumer Insights) to optimize product assortment, pricing, promotion, and shelf merchandising. They don't just analyze data; they translate it into actionable strategies that drive category growth for both our business and our retail partners, ensuring Colgate-Palmolive wins at the shelf every time. What you'll do: - Usage of Nielsen, Kantar and Consumer Insight studies to understand channel, segment and size trends, consumer needs and purchase decision process, purchase frequency, intensity and transaction size etc, with the objective of helping partner accounts improve management of the category. Analyze partner account data and compare with market to identify category opportunities and develop category strategies and tactics for assortment, pricing, promotion and merchandising at the point of sale Coordinate regular meetings between multi-functional category teams, ensuring meeting infrastructure meets all team needs at minimal cost Assist in development of motivating strategic presentations for all stages of process in core categories Manage category partnership process to ensure delivery of high quality, timely analysis and become an indispensable part of the account ́s business Help coordinate in-field tests and rollout of implementation plans using Field Salesmen and specially trained Promoters, keeping Field Sales and Customer Marketing Management updated on progress and issues as they arise Help evaluate and monitor all tests before, during and after implementation and against control stores in order to build understanding of the impact of different tactics at the point of sale and improve CP ́s overall understanding of category demand drivers Merchandising/Shelf Management Finalize generic category planograms based on strategies and tactics developed in Best Practices process Perform analysis of Account data and tailor planograms to account needs Support Field Sales, Consumer Marketing and Channel requests for merchandising support to help us "win at the shelf" What we're looking for: - Analytical thinking and decision making Team/Relationship building Planning, priority setting and results orientation Commercial (retailer and brand) awareness Creativity and flexibility Strategic thinking and vision Influencing and negotiation Financial understanding and numeracy What do you need to apply?- Concluded Bachelor's Degree At least 2 years of experience in Category Management (planograms, data base construction, supply) Availability to travel nationally Advanced English Proficiency
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Category Management Specialist
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Juárez, Juárez, Chih., México Colgate-Palmolive A tiempo completoAbout the role As a Category Management Specialist for Walmart you will create and share compelling stories with Customers that provide insight to how shopper behaviors are influencing our categories. You will serve as the category guide by delivering insight-based engaging category presentations and highlighting opportunities. As the expert of the category,...
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