Content Product Manager

This is NOT a marketing, social media, communications, e-commerce, SEO, content creation, or design role.
We are only considering candidates with hands-on experience managing or building Digital Asset Management (DAM), PIM/MDM, or enterprise Content platforms .

This is a technical Product Manager role for enterprise Content & Digital Asset platforms, owning taxonomy, metadata models, governance, workflows, ingestion, and delivery across systems like PLM, AEM, and PIM/MDM. You will define the roadmap and ship platform capabilities that improve asset reuse, findability, and lifecycle management. Only candidates with direct experience in DAM/PIM/content platforms, governance, and cross-system integrationswill move forward.


Establish a multi-year vision, the strategy, and roadmap for our Content platform, that improves speed to market, asset reuse, syndication, and will support flexible Content creation designed to deliver diverse content formats. frame bets with problem statements, hypotheses, and success metrics. Continue to champion DAM as the enterprise source of truth for all final asset categories (assorting, selling, marketing, consumer), including migration and information architecture (taxonomy, metadata, rights/usage)
Enable content generation workflows (e.g., creative automation, AIassisted creation/refinement, varianting and recolor, onmodel/3D/Video pipelines) with appropriate guardrails for brand safety, licensing, and governance
PLM/3D (e.g., Improve asset ingestion, processing, and publishing performance, including metadata automation, workflow orchestration, and delivery to internal and external applications.
Lead the discovery and documentation of Content use cases, authoring responsibilities, and Content lifecycle rules (e.g. survivorship, priority, and versioning) across systems and teams
Establish Content lifecycle governance framework, collaborate with operational leaders to define standardized ways of working, create data stewardship models, and build consensus on shared vocabulary across content types
Establish and steward content governance (naming, taxonomy, rights), training programs, and success measures; Partner with engineering and design to co-develop potential solutions to user needs, exploring both use of third-party offerings and internal development of capabilities. Where we do leverage 3rd party software, be able to effectively communicate + influence the vendor roadmap to prioritize enhancements or new capabilities. Manage the full spectrum of the product development process, using prototypes and MVPs (Minimum Viable Products) to test assumptions and refine product directions based on real user engagement.
Manage a dynamic and evolving product backlog – prioritize new ideas, enhancement requests from users, competitive analysis, and engagement data for your product. Be able to synthesize lots of data sources to know what should, and even more important, should not be prioritized.
Conduct competitive analysis, evaluate other retailers, and stay informed on the industry and evolving technologies in this space.
4-5 years in product management building platforms with demonstrated delivery in content platforms, DAM, PIM/MDM, studio/photo, or adjacent marketing tech.
~ Led roadmaps for enterprise content or digital asset capabilities (ingestion, management, delivery), with clear wins on findability, time‑to‑publish, and reuse
~ Strong data and analytical skills, with the ability to synthesize insights to drive initiatives. Proven track record in product discovery and leading teams to achieve ambitious KPIs.
~ Proven change‑maker: you’ve driven adoption across diverse creative and commercial user groups through training, communications, and iterative UX improvements.
~ Experience in Adobe AEM platform, Adobe photoshop, exposure to fashion/retail creative and go-to-market processes.