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Company Description Fastlane specializes in accelerating the globalization of innovative brands through its comprehensive, full-service Direct-to-Consumer (DTC) solutions. We provide tailored support in brand development, business DTC infrastructure, and sales growth to clients of all sizes globally. Our expertise spans go-to-market strategies, digital marketing, public relations, e-commerce operations, sales, and platform development. From consulting services to 360° turnkey operations, we enable businesses to expand into North America, Latin America, Europe, MEA, and Asia. Role Description We are looking for a proactive and detail-oriented PR Assistant / Specialist to support our media and communications efforts across Mexico and LATAM. In this role, you will collaborate closely with the Local PR/Media Manager and regional teams to drive press activities, manage media relationships, support product launches, and strengthen overall brand visibility. Responsibilities Support media relations with tech/lifestyle outlets, journalists, KOLs, and content creators Coordinate press outreach, follow-ups, and maintain updated media lists Draft, edit, and proofread press materials (press releases, media alerts, Q&A) Manage product seeding, sample distribution, and device tracking Assist in planning and executing product launches and influencer campaigns Coordinate event logistics: invitations, guest lists, venue support, check-in, and onsite execution Monitor media coverage, track industry trends, and prepare PR performance reports Work with regional teams to localize content and ensure timely influencer deliverables Qualifications 1–3 years of experience in PR, communications, marketing, or related fields Experience in consumer electronics, mobile devices, lifestyle brands, or tech (highly preferred) Strong understanding of Mexico's media landscape (tech, lifestyle, digital, KOLs) Fluent Spanish speaker and professional English proficiency Excellent communication, organization, and multitasking skills Familiarity with media monitoring tools and major social platforms Experience with consumer tech brands, basic Photoshop/Canva skills and passion for technology is a plus. Why Join Fastlane?🌎 Opportunity to lead sales expansion in a high-potential international market 🤝 Work with a dynamic global team driving innovation in consumer electronics 📈 Play a key role in shaping our LATAM growth story 🔗 Know someone who might be a fit? Or ready to take on your next challenge?📩 DM us or email: charie.ye@fstln.io 🌐 Learn more:
