Paid Media Specialist

hace 3 días

México MaaS by CodeSM A tiempo completo

MaaS by CODESM is seeking an experienced Paid Media Specialist with deep expertise in Google Ads and Meta Ads (Facebook & Instagram) . This role is responsible for planning, executing, optimizing, and scaling paid advertising campaigns that drive qualified leads, conversions, and revenue for a diverse portfolio of clients. The ideal candidate is highly analytical, performance-driven, and stays ahead of platform updates, trends, and best practices. Key Responsibilities Plan, launch, and manage high-performing Google Ads campaigns (Search, Display, YouTube, Performance Max). Develop, optimize, and scale Meta Ads campaigns across Facebook and Instagram. Conduct keyword research, audience targeting, and competitor analysis. Create and test ad copy, creatives, and landing page recommendations to improve conversion rates. Monitor daily performance, budgets, bids, and ROAS across accounts. Analyze campaign data and deliver clear performance reports with actionable insights. Implement A/B testing strategies for ads, audiences, and funnels. Collaborate with creative, content, and strategy teams to ensure cohesive messaging. Stay current with platform changes, algorithm updates, and industry trends. Required Qualifications Proven experience managing Google Ads and Meta Ads at an expert level. Strong understanding of conversion tracking, pixels, GA4, and analytics tools. Demonstrated ability to scale campaigns while maintaining efficiency. Experience managing multiple client accounts and budgets. Data-driven mindset with strong problem-solving skills. Excellent communication and reporting skills. Preferred Qualifications Google Ads and/or Meta Blueprint certifications. Experience working in an agency or managing outsourced marketing accounts. Familiarity with e-commerce, lead generation, or service-based campaigns. Knowledge of CRO principles and landing page optimization.

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