Brand Manager Derma

hace 1 mes

México Eli Lilly and Company A tiempo completo

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Responsibilities:

As the Dermatology Brand Manager you will play a critical role in achieving the successful launch of 2 important indications in the near future and building/strengthening Eli Lilly presence with the Dermatologists community in Mexico. You will be responsible for achieving our sales targets and desired market position in launch year.

You will work closely with the cross functional team to lead the development and implementation of our brand strategy and tactics. 

You will also work and communicate with Global and LATAM teams; the different affiliate departments and with key external customers to align the strategic and tactical direction of your brand projects with the overall brand strategy.

Your key responsibilities will be leading a multi-channel strategy, partnering in the development of the customer plan and business plan, and developing and implementing marketing tactics consistent with the overall brand strategy; You will also be responsible for managing expense budgets related to your specific projects, and other responsibilities as assigned.

Qualifications :

  • 1+ years of marketing experience as a Brand Manager
  • Experience as a Sales Rep (highly desirable)
  • Understanding and experience of strategic planning (customer insights and patient journey, patient flow, segmentation, positioning, branding, messaging, results monitoring).
  • Proven cross-functional partnering capabilities, particularly with Sales, Medical and Commercial teams.
  • Proven ability in building strong business relationships with Key Opinion Leaders in the industry.
  • Technical marketing competencies in key areas related to MCE –brand positioning/strategy/creative campaigns, segmentation, messaging/content strategy, channel mix, creating and running multi-channel executional campaigns, marketing mix measurement, marketing operations.
  • Business Case and Alternative Access Programs design and development.
  • Excellent interpersonal, written, and verbal communication skills in Spanish and English.
  • Proficient computer skills (teams, excel, word and PowerPoint)
  • Analytical skills / strategic thinking

Additional Skills/Preferences:

  • Experience as a District Sales Manager.
  • Clear understanding of the promotional rules of engagement and how we communicate with our customers in Mexico.
  • Experience leading a new or recently launched brand.

Competencies, Skills and Required Knowledge:

  • Leadership: Proven Ability to partner with and lead others towards a common goal (particularly in cross-functional collaboration, decision making and leading without authority).
  • Experimentation and Risk Taking: Proven track record of pursuing non-conventional ways to meet customer needs and enhance the customer experience.
  • Project Management: Ability to manage detailed, complex projects.
  • Business acumen skills: Budget management, strategic tradeoffs, development, and monitoring of lead measures.
  • Strategic thinking and commercial acumen.
  • Ability to thrive in a high pressure and ambiguous environment.
  • A demonstrated ability to develop strategic plans from vision to implementation with success.

Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( Lilly_Recruiting_Compliance@lists.lilly.com ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

#WeAreLilly

About Us

At Lilly we strive to ensure our employees are part of a team that cares about them and our shared purpose of making life better for those around the world.How do we do this? We continue to look for ways to include, innovate, accelerate and deliver while maintaining integrity, excellence and respect for people.We hope that you seek to join us on our journey as we create medicine and deliver improved outcomes for patients across the globe

#J-18808-Ljbffr

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