Marketing Brand Manager

hace 4 semanas

Ciudad de México Viatris Inc. A tiempo completo

Viatris Healthcare México S. de R.L. de C.V

En VIATRIS, vemos la atención médica no como es, sino como debe ser. Actuamos con valentía y estamos en una posición única para ser una fuente de estabilidad en un mundo de necesidades de atención médica en evolución. Viatris permite a las personas de todo el mundo vivir de manera más saludable en cada etapa de la vida. Lo hacemos a través de:

Acceso : suministro de medicamentos confiables de alta calidad independientemente de la geografía o las circunstancias;

Liderazgo : promover operaciones sostenibles y soluciones innovadoras para mejorar la salud del paciente;

Asociación : aprovechando nuestra experiencia colectiva para conectar a las personas con productos y servicios.

Every day, we rise to the challenge to make a difference and here’s how the Marketing Brand Manager role will make an impact:

The Marketing Brand Manager is responsible to:

- Craft and execute strategies to market EP brand (e.g., messaging, product grouping, relevant collateral, assess and prioritize, etc.).

- Develop local market life-cycle strategies (i.e. line extension, new indications) by collaborating with stakeholders in other Commercial Units.

- Forecast and track brand performance (sales and supply).

- Develop channel-specific approaches for key customer segments (e.g., retail, hospitals, governments, etc.).

- Engage in brand-specific campaigns (e.g., reminder campaigns or occasional content refreshes).

- Provide market insights to relevant Senior Regional EP Leads.

- Highlight and support opportunities for local partnerships.

- Serves as a local marketing expert for key non-HCP customer segments.

Key responsibilities for this role include:

  • Full responsibility on sales and profitability of the 2 brands.

  • Demonstrate full understanding of HF, executing a collaboration between Viatris-Novartis as partnership.

  • Collaborate to develop the business plan for the assigned brands.

  • Develop sales materials, execution of marketing strategy.

  • Assess revenue potential for product.

  • Map relationships with stakeholders, customer journeys, and market dynamics to define transformation priorities (Interactions with Doctors, Patients, e-commerce B2B/B2C, among others).

  • Design Omnichannel Strategy and implementation.

  • Develop an innovative strategy and tactics that optimize relationships with key stakeholders.

The basic qualifications for this role are:

  • Over 2-4 years of experience in marketing, commercial or operations.

  • University degree in role-related careers.

  • Fluent in Spanish and English.

  • Strong people and business leadership skills.

  • Strong strategic thinking.

  • Negotiation skills.

  • Cross-functional work capacity.

  • Strong in Finance (P&L and GTN clear understanding).

  • High capacity of teamwork.

  • Strong interpersonal relationship capacity.

  • Communication Skills.

  • Negotiation skills.

En Viatris, ofrecemos salarios competitivos, beneficios y un entorno inclusivo donde puede usar sus experiencias, perspectivas y habilidades para ayudar a generar un impacto en la vida de los demás.

Viatris es una compañía global del cuidado de la salud creada en 2020 a través de la combinación de Mylan y Upjohn, una división legada de Pfizer. Al integrar las fortalezas de estas dos compañías, incluida nuestra fuerza laboral global de aprox. 45,000, nuestro objetivo es proporcionar acceso mejorado a medicamentos de calidad asequibles a pacientes de todo el mundo, independientemente de dónde vivan o de las circunstancias.

Creemos en el cuidado de la salud como debe ser: empoderamos a las personas de todo el mundo para que vivan de manera más saludable en cada etapa de la vida. Debido a nuestra creencia firme de que un acceso mejorado permite una mejor salud, aprovechamos nuestra experiencia científica y de manufactura inmejorable, al igual que las capacidades comerciales comprobadas, para ofrecer a los pacientes medicamentos de calidad en el momento y en el lugar que los necesiten. #J-18808-Ljbffr

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