Media & Communication Executive

hace 3 semanas

Juárez Juárez Chih, México inDrive A tiempo completo

As a highly-regarded high-tech unicorn company, inDrive has been making a positive global impact since 2013. Harnessing the power of innovative mobile technologies, our core product is redefining ride-hailing, while simultaneously introducing new business verticals that are propelling us toward becoming a super app. With our cutting-edge solutions and dynamic work environment, we provide a unique opportunity for individuals to contribute to our mission of combating injustice on a global scale.
Media Manager
to lead inDrive media planning and buying across offline and online channels in Mexico. You'll be responsible for developing and executing impactful media plans, overseeing campaigns, coordinating with internal teams and media partners, and working closely with the business to drive results.
Cost-effective media planning & buying in line with region business & marketing plans (offline + online) for all activations in Mexico
Work independently to manage and execute media projects
Analyze marketing briefs and formulate effective media plans
Oversee and analyze campaign performance, presenting insightful reports on both business & media level results
Coordinate with different teams and stakeholders for media plan execution
Maintain relationships with media vendors and partners
At least 4 years of experience with Media (in media agency or on client-side)
Ability to do the whole planning process independently
Proficiency in media analytics and planning tools: ability to use the tools available and provide detailed media report with conclusions
Advanced understanding of various online and offline media channels: different formats available, best fit for different marketing objectives, optimization opportunities
Expertise in data analysis and interpretation: ability to find the insights to generate business-related hypothesis and explain the details
Familiarity with advertising trends and innovations: being able to provide recommendation in line with those, to identify the relevant innovations for test
Proficiency in tracking and optimizing campaign performance: understanding of core and proxy KPIs for each channel and media in total, experience in creating the mid-reports and providing optimization suggestions based on that
Communication: being able to find an agreement as a team-player
B2+ English and Spanish

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