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Sr Brand Manager

hace 2 meses

Ciudad de Mexico Beiersdorf México SA A tiempo completo
Your Tasks

Role Purpose:
The Senior Brand Manager is responsible for driving the growth of the brand and its portfolio by identifying opportunities in the market, while ensuring the perfect execution of the Marketing Plan contributing to the company goals.


Main Accountabilities:
Strategy and business planning

Analyzing the brand and current strategy and highlighting areas of weaknesses and threats, opportunities, and strengths Develop local activities to generate brand penetration and consumption Lead launches, coordinate and provide MU guidelines for marketing activities Co-lead with Precision Marketing Digital Campaign (analysis, execution and learnings) Define the annual game plan for owned brand categories and ensure best in class execution across the areas Developing the brand strategy and ensuring that all the marketing activities and communication are aligned with the brand goals Working closely with different departments and countries engaging them to achieve the common goals Developing and sustaining strong working relationships with all stakeholders Ensuring all aspects of the supply chain aligned with the brand and commercial needs Ensure marketing inputs in the S&OP meetings Realistic forecasting of sales, volume and Market Shares for the brand ensuring all parts of the company are geared accordingly Championing the brand internally making sure all elements of the company understand the brand and its goals. Support and establish a strong relationship with regional and global teams. Developing high quality and effective marketing materials that align correctly with the overall brand strategy & GBU. Lead MU initiatives tracking Tracking for principal KPI´s Managing external agencies and ensuring marketing budgets are met. Support with top management presentations.

Finance

Excellent P&L management ensuring the brand profitability Analyze/interpret financial statements Draft and manage marketing budget & P&L Identify pricing opportunities Your Profile

Knowledge, Skills and Experience:

Education

Bachelor’s degree on Marketing, Management Business Administration, Industrial Engineer or similar is required Master’s degree will be a plus

Skills

Drive for results Excellent understanding of the full marketing mix Highly creative with ability to think out of box Advanced communication and interpersonal skills Comfortable working with numbers, metrics, and spreadsheets Advanced English Excellent knowledge of Nielsen

Experience

2-4 years solid experience in Marketing in FMCG. Experience in identifying target audiences and devising campaigns that engage, inform, and motivate Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management