Dermatology Brand Manager

hace 5 días

Ciudad de México, Ciudad de México Lilly A tiempo completo
Job Title: Brand Manager Derma

We are seeking a highly motivated and experienced Brand Manager to join our team at Lilly. As a Brand Manager, you will play a critical role in achieving the successful launch of a new product in the near future and building/strengthening our presence with the Dermatologists community in Mexico.

Key Responsibilities:
  • Develop and implement a comprehensive brand strategy and tactics to achieve sales targets and desired market position in launch year.
  • Work closely with cross-functional teams to lead the development and implementation of our brand strategy and tactics.
  • Communicate with Global and LATAM teams, affiliate departments, and key external customers to align the strategic and tactical direction of your brand projects with the overall brand strategy.
  • Lead a multi-channel strategy, partner in the development of the customer plan and business plan, and develop and implement marketing tactics consistent with the overall brand strategy.
  • Manage expense budgets related to your specific projects and other responsibilities as assigned.
Qualifications:
  • Bachelor's degree.
  • 3+ years of marketing experience as a Brand Manager.
  • Experience as a Sales Rep (highly desirable).
  • Understanding and experience of strategic planning (customer insights and patient journey, patient flow, segmentation, positioning, branding, messaging, results monitoring).
  • Proven cross-functional partnering capabilities, particularly with Sales, Medical, and Commercial teams.
  • Proven ability in building strong business relationships with Key Opinion Leaders in the industry.
  • Technical marketing competencies in key areas related to MCE – brand positioning/strategy/creative campaigns, segmentation, messaging/content strategy, channel mix, creating and running multi-channel executional campaigns, marketing mix measurement, marketing operations.
  • Business Case and Alternative Access Programs design and development.
  • Excellent interpersonal, written, and verbal communication skills in Spanish and English.
  • Proficient computer skills (Teams, Excel, Word, and PowerPoint).
  • Analytical skills/strategic thinking.
Additional Skills/Preferences:
  • Experience as a District Sales Manager.
  • Clear understanding of the promotional rules of engagement and how we communicate with our customers in Mexico.
  • Experience leading a new or recently launched brand.
Competencies, Skills, and Required Knowledge:
  • Leadership: Proven ability to partner with and lead others towards a common goal (particularly in cross-functional collaboration, decision making, and leading without authority).
  • Experimentation and Risk Taking: Proven track record of pursuing non-conventional ways to meet customer needs and enhance the customer experience.
  • Project Management: Ability to manage detailed, complex projects.
  • Business acumen skills: Budget management, strategic tradeoffs, development, and monitoring of lead measures.
  • Strategic thinking and commercial acumen.
  • Ability to thrive in a high-pressure and ambiguous environment.
  • Demonstrated ability to develop strategic plans from vision to implementation with success.

Lilly is an equal opportunity employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability, or any other legally protected status.

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