Performance Marketing Manager

hace 3 semanas

Ciudad de México Beiersdorf México SA A tiempo completo

Role Purpose:

  • Measure and analyze all points of the Digital Ecosystem oriented to eCommerce strategies
  • Must be able to develop strategies, coordinate and integrate performance strategies oriented to Ecommerce in the main channels such as Amazon, Mercado Libre, Walmart, etc

Main Accountabilities:

  • Manage Ecommerce campaigns and marketing performance

Amazon, Mercado Libre (MELI), Walmart

  • Experience in development of performance strategies oriented to optimize ROAS
  • Experience in CPG industry (Nice to have)
  • Focus on optimizing budgets and KPIs such as ROAS, CPM, Unique Visitors, CPA, CPC, etc
  • Help design the analytical model for KPIs for digital strategies
  • Knowledge in
  • Search Engine Marketing (SEM / Paid Search)
  • Display / Programmatic
  • Media and Paid Social Media Buying and Planning (better if it is on platforms such as Amazon and MELI)
  • Remarketing
  • Manage and master all the measurement tools necessary for the success of the strategy
  • Collect data through the different online measurement and analysis tools chosen
  • Monitor all traffic from all platforms in order to identify user and consumer profiles, information and understand user behavior through the consumer journey
  • Develop support plans and tactics that can make meaningful improvements for agencies and other stakeholders
  • Develop actionable recommendations and reports that help brands and their campaigns through data analysis
  • Generation of biweekly and monthly reports that ensure the monitoring and control of the campaigns

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