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Creative Digital Media Manager
hace 4 meses
Job Category Sales & Marketing
Location Mexico Regional Office, Ejercito Nacional No. 350 Suite 4C, Mexico City, MÉX, Mexico VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management
POSITION TITLE: FIELD MARKETING CREATIVE DIGITAL MEDIA MANAGER DATE CREATED: JULY 2024
PRIMARY JOB FAMILY: SALES & MARKETING
CAREER BAND: MRP:
REPORTS TO: DIRECTOR OPERATIONS FIELD MARKETING
DEPARTMENT: FIELD MARKETING
FIELD MARKETING CREATIVE DIGITAL MEDIA MANAGER (SHARED SERVICE)
JOB SUMMARY: The Field Marketing Digital Media Manager A creativity manager handles creative projects from beginning to end. They manage the creative agencies that report and work with the Field Marketing & Property Specific teams and ensure every part of the development and creation process runs smoothly. Responsible for monitoring the multiple services and projects developed for the Field Marketing team. Ensure it remains within the brand standards or maintains the creative vision, it set out to accomplish for every property specific. Ensures to understand of every brand, communication, look and feel to adapt Global Brand Standards to Property Specific Standards. Includes overseeing and managing all the aesthetic and functional pieces of a project, ensuring each discipline (Connectivity between Field Marketing, Above Property & Brand team) comes together and operates smoothly from start to finish.
This role will report directly to Director Operations Field Marketing.
CANDIDATE PROFILE
Education and Experience:
• Bachelor’s degree required. College degree in Marketing or equivalent in Marketing, Communications or related- preferred
• 2+ years of experience in equivalent position, previous focus on digital marketing/digital agency experience, must have Paid Media expertise
• 1+ years managerial experience preferred, leading a team or a project
• Prior experience in the field of marketing or marketing services support, digital marketing, restaurant/bar marketing, and social media experience preferred
• Demonstrated ability to balance the interests and demands of multiple stakeholders.
• Quick learner with ability to gain a solid understanding of existing regional media distribution channels and sales tools, while maintaining pulse on what is new and next in digital media strategy.
• Strong customer service orientation is required; prior experience or knowledge of ad exchanges and demand-side platforms (DSPs), digital media and online distribution.
• Excellent communication skills, demonstrated poise, tact and diplomacy.
• Organized, detail-oriented and deadline sensitive; takes initiative and anticipates needs.
• Fluency of English and Spanish required – Portuguese a plus. International working experience strongly preferred
CORE WORK ACTIVITIES
- Responsible for relations with multiple creative agencies such as DDB Colombia, SQM, The Apes, or any new agency that accomplishes needs for the Field Marketing team (All the proposals & agreements that involve Field Marketing would need to work first with the Creativity Services Manager)
- Align Brand Standards for each Brand segment, cascade information to the different creative agencies
- Constant & direct communication between Field Marketing & Regional Brand teams: Communicate & adapt guidelines into property-specific
- Creative Designer: In specific cases, it will be the responsibility to support the team and develop assets for last-minute or special campaigns for paid media
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION. The contents of this material are confidential and proprietary to Marriott
International, Inc. and may not be reproduced, disclosed, distributed, or used without the express permission of an authorized representative
of Marriott. Any other use is expressly prohibited.
- Creativity Strategy: Analyze trends, adapt to Field Marketing communication, align with the agencies, and special advisory sessions with Account Managers to better understand needs and communication in the multiple regions, segments & brands.
- Creativity Advisory: Co-work with digital paid media to analyze results based on creativity performance of Paid Media campaigns
- Ad Builder: Responsible for managing the special creativity projects from the HQ team such as AdBuilder.
- Perform other duties, as assigned, to meet business needs.
- Responds to ad-hoc requests.
- Work with the creative agencies on the day-to-day process: Issues, follow-ups, creative exceptions, ADHOC projects, agency & field marketing way of work
- Assist and support ADOMs on special creativity projects that requires to work with the creative agencies
- Develop special presentations for the Senior Director, ADOMs in Field Marketing, & special projects for Paid Media
- Bi-monthly calls with the different regions in Field Marketing to share creative trends, and suggestions in the creative development & way of work with the area
- R&B: Creative recommendations & advisory on the communication and assets strategy
- HQ Projects: The lead to sharing the needs of the property specific & responsible of creatives development for the different properties in Field Marketing in case AdBuilder is released officially.
- Co-work with the Account Managers in pre-briefing photo shooting for the properties focus on Paid Media & Advertising
- Monthly Calls with specific Account Managers that required special support or are having challenges on creativity and management of assets
- Training & Development: Constant courses & training workshops specialized on creativity & communication strategy
- Responsible for developing an asset library with curated content for properties focused on Paid Media campaigns & control & process of stock photography (GettyImages or Shutterstock)
- Responsible of billing management from the different creative agencies & customized projects
MANAGEMENT COMPETENCIES
Managing Responsibilities with Stakeholders
• Develops and maintains effective relationships with both internal and external stakeholders across the organization. Fosters a positive climate to build effective teams that are committed to organizational goals and initiatives.
• Updates stakeholders on key initiative wins and opportunities, responds to concerns, and solicits feedback. Engages leadership to develop and execute action plans to address gaps.
Managing Work, Projects, and Policies
• Coordinates and implements work and projects as assigned.
• Complies with Federal and State laws applying to procedures.
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION. The contents of this material are confidential and proprietary to Marriott
International, Inc. and may not be reproduced, disclosed, distributed, or used without the express permission of an authorized representative
of Marriott. Any other use is expressly prohibited.
• Generates and provides accurate and timely results in the form of reports, presentations, etc.
• Analyzes information and evaluates results to choose the best solution and solve problems.
• Manages the flow of questions and directs questions.
Supporting Operations
• Works with team to put sustainable work processes and systems in place that support the execution of the strategy.
• Establishes and maintains complete and up-to-date information to ensure accurate reporting.
• Represents team in resolving situations.
• Maintains and manages inventory and service operations.
Leadership
• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Planning and Organizing -
Gathers information and resources required to set a plan of action for self and/or others; prioritizes and
Gathers information and resources required to set a plan of action for self and/or others; prioritizes and
arranges work requirements to accomplish goals and ensure work is completed.
arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships
• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
• Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
• Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION
MARRIOTT CONFIDENTIAL AND PROPRIETARY INFORMATION. The contents of this material are confidential and proprietary to Marriott
International, Inc. and may not be reproduced, disclosed, distributed, or used without the express permission of an authorized representative
of Marriott. Any other use is expressly prohibited.
Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
• Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
• Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
• Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
• Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
• Writing - Communicates effectively in writing as appropriate for the needs of the audience.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
