Product Marketing Manager – LATAM

hace 18 horas

Mexico City Cooler Master A tiempo completo

Product Marketing Manager for LATAM As a Product Marketing Manager for LATAM, you will lead regional go-to-market (GTM) execution and product positioning across Latin America, working closely with Sales, distributors, and HQ teams. This role focuses on driving commercial-ready product launches in a channel-driven environment, translating global product strategies into localized messaging, launch plans, and distributor programs that support sell-in and sell-through across the region. You will act as a key connector between HQ product teams and local markets, ensuring Cooler Master’s products are positioned effectively for LATAM’s diverse market dynamics. Key Responsibilities Own and execute the regional product GTM strategy for LATAM, from launch to lifecycle management. Localize global product positioning into Spanish- and Portuguese-friendly messaging, launch materials, and campaigns. Partner with regional Sales to align pricing, product assortment, and channel strategy across distributors and key accounts. Manage launch readiness including assets, samples, product training, and GTM timelines. Coordinate with HQ Product, Global Marketing, PR, and Creative teams to ensure consistent product storytelling. Monitor sell-in and sell-through performance, competitor activities, and market feedback across LATAM. Support distributor meetings, key customer engagements, trade shows, and regional product events. Work closely with channel partners to maximize campaign execution, visibility, and ROI. Collect field insights and provide structured feedback to HQ for product and strategy optimization. Qualifications & Requirements Bachelor’s or Master’s degree in Marketing, Business, or a related field. 6–8+ years of experience in product marketing, GTM, or marketing roles within tech, gaming, or consumer electronics. Strong understanding of PC components, peripherals, or gaming ecosystem. Proven experience operating in channel- and distributor-driven markets. Experience working across multiple LATAM countries (e.g., Brazil, Mexico, Chile, Colombia). Fluent in English and Spanish or Portuguese (both preferred). Strong stakeholder management and cross-cultural communication skills. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing Industries Computer Hardware Manufacturing Referrals increase your chances of interviewing at Cooler Master by 2x. Bogota, D.C., Capital District, Colombia – 1 month ago #J-18808-Ljbffr

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