Dir - Digital Marketing

Job Number 24104851
Job Category Sales & Marketing
Location Mexico Regional Office, Ejercito Nacional No. 350 Suite 4C, Mexico City, MÉX, Mexico VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management

The Director, Digital Marketing, is responsible for supporting the Senior Director of Digital and Marketing, Caribbean Latin America, on the development and execution of digital marketing strategies and new product adoption, for Marriott International’s Caribbean and Latin America region. Key areas of focus include strategic development of plans to drive towards digital specific goals; planning, and executing against global and continent digital marketing priorities, that deliver measurable results against the strategic digital imperatives. Additionally, this role with be responsible for facilitating partnership and alignment across various disciplines within Marriott International, serving as the liaison between internal partners and leadership, as well as our Global Digital team in this fast-growing business segment. The role will champion the Caribbean and Latin America digital needs and priorities, in partnership with Global Digital, and continent marketing leadership.

Working in close partnership with the Snr. Director of Digital and Marketing, the individual in this role will plan, coordinate, and manage across digital channels. This role will manage end to end planning of project specific workstreams including but not limited to digital platforms and marketing, customer insights and analysis, Marriott.com localization and personalization, and digital product growth initiatives, along with existing digital tools. This individual should have a strong understanding of digital marketing with a knowledge base of digital product support, and a keen sense of successful B2C and B2B customer experience journeys within the digital, coupled with technical knowledge of digital platforms.

Individual must be a self-starter, with a strategic and technical mindset, looking to create and implement efficient end to end digital and project management processes. Must have a results-oriented and creative mindset, with the ability to work in a fast-paced environment, with strong adaptability and time management skills. 

This role will report directly to the Snr. Director of Digital and Marketing, and will liaise closely with the Global Digital team, Distribution, Analytics, CALA Marketing team as well as CALA Consumer Operations management teams and other disciplines as needed.   

 

CANDIDATE PROFILE 

Education and Experience 

• 4-year degree from an accredited university in Business Administration, Hospitality, Tourism, Marketing, or related major preferred. MBA or similar advanced degree a plus

• 4+ years of experience in a similar role, previous focus on brand and/or integrated/digital marketing preferred with digital agency experience

• 2+ years managerial experience.

•Expertise in developing and managing digital and/or marketing strategies across various channels, platforms

•Superior verbal and written communications skills including presentations; demonstrated poise, tact and diplomacy.

• Spanish and English language proficiency spoken and written required.  Portuguese language a plus

• Prior experience in the field of digital, digital product development, digital technology; integrated marketing experience preferred.

• Demonstrated ability to balance the interests and demands of multiple stakeholders.

• Strong customer service orientation is required; prior experience or knowledge of website management, content development, search and digital merchandising, reporting and analytics, ad exchanges and demand-side platforms (DSPs), digital media and online distribution.

• Organized, detail-oriented and deadline sensitive; takes initiative and anticipates needs.

 

Certifications applicable to the Job (preferred but not required upon entry): Not applicable

 

CORE WORK ACTIVITIES 

 

• Leads planning and project management of digital work across internal systems, owned channels, and platforms to drive digital direct bookings
• Leads customer journey strategic development and implementation in the digital spaces across enterprise ecosystems with a key focus on driving digital direct conversions and channel growth
• Implements and leads adoption of Marriott’s technology growth platform initiatives by adopting and implementing new digital products and tools, in partnership with Global Digital team
• Leads the global Marketing and Personalization Acceleration focus and priority for Caribbean and Latin America
• Leads planning and implementation of continent specific content authoring and product ownership
• Focus on performance, optimization, and enhancement of consumer facing digital products (Marriott.com and App) ensuring localization implementation and pull through
• Lead marketing technical operations through management of key digital resources and global project management tools (Workfront) to ensure effective execution of content through owned channels
• Support customer and audience management projects lead by global, and oversee pull through and implementation in continent, to enhance marketing targeting capabilities
• Serves as the lead for globally driven digital tools (DAC, AEM, MBOP, Merchandising, SEO) and adoption of new tools, product and technologies
• Supports the integrated marketing strategy for the business segment and works cross-discipline to define and complete objectives, and digital pull through and activation, as it relates to digital channel growth and distribution
• Key focus on reporting and analytics, identifying digital trends, customer behavior, and impact on owned product, to define future plans and strategies
• Leads a team of direct reports focused on execution and management of digital marketing plans across various digital product areas
• Monitors and reports ongoing results against stated annual goals and MBOs
• Tracks status and accomplishments of key programs and initiatives
• Works in partnership with Consumer Operations to troubleshoot and ensure portfolio and hotel specific activation, strategy, and pull-through as necessary, within the digital ecosystems

 

 

MANAGEMENT COMPETENCIES 

Leadership

• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. 

• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.

• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.

• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. 

Managing Execution

• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.

• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 

• Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.

• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability 

• Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.

• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.

• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.

• Creative Expression-The ability to generate novel ideas or strategies, and to communicate them with unusual, clever, or novel methods that captivate and influence others.
• Brand Management-The ability to generate marketing strategies that create brand recognition and differentiation and ultimately have a positive impact on customer relationships and business profitability.
• Owner Relations-Building relationships with property owners that lead to positive branding and business results by anticipating and assessing needs, actively looking for ways to help, exceeding expectations for service, evaluating satisfaction for owners, and partnering on branding strategy implementation.
• Communications and Media-Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Creative Expression-The ability to generate novel ideas or strategies, and to communicate them with unusual, clever, or novel methods that captivate and influence others.

 

• Basic Competencies - Fundamental competencies required for accomplishing basic work activities. 

• Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).

• Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.

• Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.

• Reading Comprehension – Understands written sentences and paragraphs in work related documents.

• Writing - Communicates effectively in writing as appropriate for the needs of the audience.

 

 

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.

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