Senior Marketing Manager

hace 4 semanas

Xico, México Novo Nordisk A tiempo completo

Are you passionate about driving strategic direction and business performance? Do you want to make a difference in the lives of patients by ensuring their needs are at the heart of planning and execution? If so, we are looking for a Senior Marketing Manager to join our team and lead the way in shaping the future of our cardiometabolic brands. Read more and apply today Role Overview Your new role as the Senior Marketing Manager, Cardiometabolic, is to own the strategic direction and business performance of our cardiometabolic brands, ensuring that patient journeys and stakeholder needs are central to planning and execution. You will coordinate a cross‑functional matrix team to translate long‑term strategy into local brand plans that drive sustainable growth, strong market leadership and improved patient activation, diagnosis and adherence. You will also influence portfolio decisions and cross‑functional governance to secure alignment and maximise patient impact. This advert covers two complementary roles within the Cardiometabolic franchise. Key Responsibilities Develop and execute the long‑term strategy and local brand plans, including segmentation, positioning, market modelling and prioritization frameworks. Own P& coordinate demand forecasting, supply planning and resource allocation with Finance and Supply Chain. Lead omnichannel marketing execution and stakeholder engagement to strengthen market leadership and drive treatment adoption. Build and maintain relationships with KOLs, medical societies and healthcare decision‑makers, partnering with Medical, Market Access and Compliance. Lead, coach and develop product managers and coordinators while serving as the liaison with Regional and International Markets for the affiliate. Depending on your background, take ownership of either Injectables – using creative, bold commercial approaches to win market share in competitive environments – or Orals/private and public‑segment responsibilities where you build capability, structure ways of working and deepen relationships with government institutions. Expect approximately 30 % travel and a role that balances sharp financial planning with agile, high‑impact execution. Qualifications University degree in Life Sciences, Business, Marketing or a related field (advanced Marketing/Business qualification is a plus). Proven experience in the pharmaceutical, healthcare or consumer health sector, including strategic brand leadership, launch planning, lifecycle management and working in the public segment. Track record of P&L ownership, forecasting and demand planning, with strong financial and analytical skills to evaluate ROI and omnichannel effectiveness. Experience managing and developing teams, excellent communication and storytelling abilities, and proven project management and cross‑functional collaboration skills. Fluent / advanced English and demonstrated competencies: patient focus, strategic drive, innovation, stakeholder collaboration, flexibility and empathetic leadership. About the Department As part of International Operations, you will join our largest operational unit covering 194 countries and 95 % of the world's population. More than 18,000 of us work passionately to serve 35 million patients each day. We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. How to Apply To complete your application, click on "Apply now", attach your CV and follow the instructions. Deadline: Please apply before November 30th. #J-18808-Ljbffr

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