Field Marketing, Advisor

Remote Work: Hybrid Overview At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges. Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve. You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally. Come make an impact every day at Zebra. Position Summary The primary purpose of the Channel / Field Marketing Manager - Mexico is to work in partnership with area sales to develop strategic channel marketing plans, drive demand through the localization of global/regional campaigns, execute events, and create sales enablement tools. The advisor will develop and activate all channel and field demand initiatives and maintain strong field relationships. This role drives visibility to, and adoption of, integrated messaging, promotes new product launches, adapts, activates, and executes corporate programs to regional market needs. It is also responsible for developing, implementing, and executing strategic marketing plans for targeted fields, including turnkey promotions, programs, and tools, which help accelerate growth. Responsibilities Lead development of Local Channel Marketing Strategy aligned with the yearly/quarterly strategic objectives. Collaborate with Vertical Marketing Manager and Sales Leadership to develop all initiatives including brand awareness, demand creation, events, ABM campaigns, and sales enablement tools. Own content and campaign creation and regionalization to align with top sales priorities in territory. Leverage multiple marketing functions including sales, business intelligence, strategy, campaign marketing, portfolio marketing, product marketing and services to support the achievement of the regional sales target. Manage marketing support for key, strategic, named and territory accounts across multiple routes to market – direct, partner, distribution, etc. Manage the planning and strategic initiatives with the selected channel partners, inclusive of all MDF budget management, allocation, and reporting. Qualifications Minimum Education: BA/BS degree or equivalent specified vertical business experience. Minimum Work Experience: 8+ years B2B marketing experience with five years’ experience supporting a specified vertical. Key Skills and Competencies: Ability to think and act strategically and deliver operational planning alongside Sales leadership to balance the long‑ and short‑term priorities. Experience with Eloqua, Salesforce, and Demandbase. Agility and leadership in working with and influencing virtual teams. Fiscal responsibility via budget and project management. Collaboration with Event management teams. Position Specific Information: Travel Requirements: Up to 25% travel for regional events and training, as needed. Able to telework a hybrid work culture including 3 days in the office and 2 days home. To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware that our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask you to provide personal identifying information via e‑mail or outside of the system. If you are a victim of identity theft contact your local police department. #J-18808-Ljbffr