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Digital Marketing Executive
hace 20 horas
OverviewAbout Four Seasons Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.About the location: An oceanfront resort on Mexico’s pacific, set within a private reserve. Escape to a secluded nature reserve in Mexico’s Tamarindo, the pristine coastline where verdant jungle meets the Pacific Ocean. With our unique location on a private peninsula, Four Seasons Resort Tamarindo, México, invites you to leave the world behind and explore this undiscovered region of Mexico – far from everything, yet remotely close. This topography and the wildlife that calls it home make the area a treasure to be protected. We provide a natural refuge for those who seek an authentic connection to Mexico, its biodiversity and culture. About The RoleThe Digital Marketing Executive shares the story of Four Seasons Resort Tamarindo by leveraging all digital platforms available, through innovation, inspiration and storytelling. This role supports the Director of Public Relations & Digital MARCOM in executing strategies in digital marketing, social media, content development, and online reputation management, and measures success through outcomes supported by weekly management of analytics and reporting. This position requires a strong background in strategy and content development, deep knowledge of social media and digital marketing tactics, planning and campaign development, reputation management, campaign performance, and a passion for the luxury landscape in addition to strong project management skills. The individual must be a productive self-starter capable of managing multiple projects, strong at multi-tasking, prioritization, collaborating with internal departments, and leading external agency partner relations. What You Will DoLead the planning and execution of a monthly social media calendar and grid, ensuring alignment with property priorities, seasonality, holidays, and brand standards.Create and curate on-brand, aspirational social content in collaboration with the Director of Public Relations to amplify key messages and storytelling.Oversee paid media content strategy and quarterly creative refreshes with the Director of PR & Digital MARCOM.Manage daily social media activity, including monitoring, community engagement, and responding to inquiries and reviews across major platforms.Administer social media and influencer platforms (Sprout, Traackr, Social Native) and support UGC integration into the social strategy.Coordinate SEO strategy with external agency partners and maintain digital assets across the website, app, booking engines, and image/video libraries.Manage integrated social and web content with PR agencies, contractors, and DOSM, including corporate and seasonal initiatives.Build and maintain relationships with luxury and travel influencers, staying current with social and digital trends.Collaborate with internal departments to address customer service issues and ensure timely, goal-driven digital execution.Support photo and video shoots, manage shared content drives, and upload assets to brand-level galleries.Set and track quarterly performance benchmarks, analyze competitor and market insights, and continuously optimize digital content based on data and luxury trends. ReportingOwn social media analytics, manage monitoring tools, and create a merged reporting system to ensure all relevant data across reporting platforms tells a complete story.Own FS.Com analytics reporting.Create and share a monthly digital and social media analytics presentation that highlights strengths, weaknesses, and key learnings.Manage creative trafficking, analyzing results, and reporting. Knowledge And Experience In The Following Programs Is AdvantageousAdobe AnalyticsCanvaDataromaGoogle AnalyticsInDesignPhotoshopPublisherMicrosoft Word SuiteSprout Social What You BringBachelor\'s degree in marketing, communications, or a related field, preferred.4-6 years of experience in digital marketing, social media management, content creation, partner and project managementA self-starter attitude and motivation to think outside of the box creatively.A background in managing agency partners and working cross-functionally with internal departments.Strong understanding of performance marketing, conversion, and customer acquisition.Excellent analytical, organizational, and presentation-building skills.Strong, effective, and direct communication skills.Ability to read, write copy, and speak fluently in both English and Spanish.Requires a working technical knowledge of digital marketing and management platforms. What We OfferCompetitive salary, wages, and a comprehensive benefits packageExcellent training and development opportunitiesEmployee discount for stays at any Four Seasons worldwideComplimentary dry cleaning for employee uniformsComplimentary employee mealsAccess to hotel fitness and wellness programs (where applicable)Recognition programs and employee wellness initiatives Schedule & HoursFull-time positionShifts may include early mornings, evenings, weekends, and holidays depending on operational needs We look forward to receiving your applicationSuccessful candidates must possess legal work authorization in Mexico. Learn More By Visiting Us AtCompany Site: http://www.fourseasons.comOur Careers: https://lnkd.in/gDDgNZBTFacebook: https://www.facebook.com/FourSeasonsJobsTwitter: https://twitter.com/FourSeasonsJobsLinkedIn: https://www.linkedin.com/company/four-seasons-hotels-and-resorts #J-18808-Ljbffr