Paid Media Specialist

Company: Qualcomm Intl Inc., Mexico Branch Office Job Area: Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing Communications General Summary: At Qualcomm, we’re driving innovation to deliver intelligent computing everywhere—from mobile to automotive, and beyond. Our technologies power transformative experiences through cutting‑edge AI, high‑performance computing, and industry‑leading connectivity. Join us as a Paid Media Specialist and help shape the future of B2B marketing through impactful advertising campaigns. Role Overview As a Paid Media Specialist, you will be responsible for planning, executing, and optimizing paid media campaigns with a strong focus on LinkedIn advertising. This role is ideal for someone with 2–3 years of experience in paid media who thrives in a fast‑paced environment, understands B2B and Account Based Marketing (ABM) strategies, and is passionate about driving measurable results through data‑driven decisions. Key Responsibilities LinkedIn Campaign Management: Plan, set up, manage, and optimize LinkedIn advertising campaigns across the full marketing funnel, ensuring alignment with business objectives and audience strategies. Budget Pacing: Monitor and manage budget pacing to ensure campaigns spend efficiently and meet performance goals. Performance Analysis & Optimization: Monitor campaign performance using analytics tools, identify trends, and implement optimization strategies to improve ROI and engagement. Reporting & Insights: Prepare detailed performance reports, providing actionable insights and recommendations to stakeholders. Audience Targeting & Segmentation: Develop and refine audience segments, leveraging first‑party and third‑party data. Cross‑Functional Collaboration: Work closely with marketing managers, creative teams, and external agencies to ensure campaigns are delivered on time and meet quality standards. Ad Tech & Tracking: Implement tracking pixels, UTM parameters, and ensure proper tagging for accurate attribution and measurement. Minimum Qualifications Bachelor’s degree and 3+ years of Communications, Marketing, Public Relations, or related work experience. Associate’s degree and 5+ years of Communications, Marketing, Public Relations, or related work experience. High School Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience. Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience. Preferred Qualifications Advanced communication skills in English. 2–3 years of hands‑on experience in paid media campaign management. Proven expertise in LinkedIn Ads, including campaign setup, optimization, and reporting. Understanding of B2B marketing strategies, retargeting and lead generation tactics. Familiarity with ABM practices in paid media. Experience with 6sense is a plus. Experience with other paid media channels is a plus. Strong analytical and problem‑driven mindset. Excellent communication and organizational abilities. Basic understanding of creative best practices for paid social. Ability to manage multiple projects and meet deadlines. Detail‑oriented and proactive in identifying opportunities for improvement. Additional Information Please provide your resume in English. This is an office‑based position located in Mexico and is expected to comply with the company’s onsite work policy. Equal Opportunity Qualcomm is an equal‑opportunity employer. If you are an individual with a disability and need an accommodation during the application/hiring process, Qualcomm is committed to providing an accessible process. Contact disability‑accommodations@qualcomm.com or call Qualcomm's toll‑free number. Upon request, reasonable accommodations will be provided to support individuals with disabilities through the hiring process. For more information If you would like more information about this role, please contact Qualcomm Careers. #J-18808-Ljbffr